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Avoiding spurious moderation effects: An information-theoretic approach to moderation analysis

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  • Daryanto, Ahmad

Abstract

Researchers typically use moderated regression models to examine the presence of linear moderation effects in their studies. However, researchers rarely conduct a robustness check following a significant moderation effect to investigate whether the moderation effect is spurious. The misleading moderation can occur when a predictor and a moderator variable correlate and the true nature of the relationships between predictors and a dependent variable are nonlinear. In this paper, we propose and illustrate the use of an information theoretic approach in moderation analysis with the aim of avoiding spurious moderation effects. We demonstrate our suggested procedure using Monte Carlo simulations and real data from published studies.

Suggested Citation

  • Daryanto, Ahmad, 2019. "Avoiding spurious moderation effects: An information-theoretic approach to moderation analysis," Journal of Business Research, Elsevier, vol. 103(C), pages 110-118.
    • Handle: RePEc:eee:jbrese:v:103:y:2019:i:c:p:110-118
    DOI: 10.1016/j.jbusres.2019.06.012
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    References listed on IDEAS

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    1. Hatice Ozer Balli & Bent Sørensen, 2013. "Interaction effects in econometrics," Empirical Economics, Springer, vol. 45(1), pages 583-603, August.
    2. Colin F. Camerer & Anna Dreber & Felix Holzmeister & Teck-Hua Ho & Jürgen Huber & Magnus Johannesson & Michael Kirchler & Gideon Nave & Brian A. Nosek & Thomas Pfeiffer & Adam Altmejd & Nick Buttrick , 2018. "Evaluating the replicability of social science experiments in Nature and Science between 2010 and 2015," Nature Human Behaviour, Nature, vol. 2(9), pages 637-644, September.
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    Cited by:

    1. Danks, Nicholas P. & Sharma, Pratyush N. & Sarstedt, Marko, 2020. "Model selection uncertainty and multimodel inference in partial least squares structural equation modeling (PLS-SEM)," Journal of Business Research, Elsevier, vol. 113(C), pages 13-24.
    2. Ahmad Daryanto & Nicholas Alexander & Gilang Kartika, 2022. "The anthropomorphic brand logo and its effect on perceived functional performance," Journal of Brand Management, Palgrave Macmillan, vol. 29(3), pages 287-300, May.
    3. Thomas Usslepp & Sandra Awanis & Margaret K Hogg & Ahmad Daryanto, 2022. "The Inhibitory Effect of Political Conservatism on Consumption: The Case of Fair Trade," Journal of Business Ethics, Springer, vol. 176(3), pages 519-531, March.
    4. Daryanto, Ahmad & Lukas, Bryan A., 2022. "Controlling for spurious moderation in marketing: A review of statistical techniques," Journal of Business Research, Elsevier, vol. 144(C), pages 180-192.

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