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Quantifying uncertainty in PLS-SEM-based mediation analyses

Author

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  • Marko Sarstedt

    (Ludwig-Maximilians-University Munich
    Babeș-Bolyai University)

  • Ovidiu-Ioan Moisescu

    (Babeș-Bolyai University)

Abstract

To identify potential mediating effects, researchers applying partial least squares structural equation modeling (PLS-SEM) typically contrast specific indirect and direct effects in a sequence of steps. Extending this standard procedure, we conceive mediation analysis as a type of model comparison, which facilitates quantifying the degree of the model effects’ uncertainty induced by the introduction of the mediator. By introducing a new dimension of quality assessment, the procedure offers a new means for deciding whether or not to introduce a mediator in a PLS path model, and improves the replicability of research results.

Suggested Citation

  • Marko Sarstedt & Ovidiu-Ioan Moisescu, 2024. "Quantifying uncertainty in PLS-SEM-based mediation analyses," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(1), pages 87-96, March.
    • Handle: RePEc:pal:jmarka:v:12:y:2024:i:1:d:10.1057_s41270-023-00231-9
    DOI: 10.1057/s41270-023-00231-9
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    References listed on IDEAS

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    1. Edward E. Rigdon & Marko Sarstedt & Jan-Michael Becker, 2020. "Quantify uncertainty in behavioral research," Nature Human Behaviour, Nature, vol. 4(4), pages 329-331, April.
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    5. Xinshu Zhao & John G. Lynch & Qimei Chen, 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 197-206, August.
    6. Sarstedt, Marko & Hair, Joseph F. & Cheah, Jun-Hwa & Becker, Jan-Michael & Ringle, Christian M., 2019. "How to specify, estimate, and validate higher-order constructs in PLS-SEM," Australasian marketing journal, Elsevier, vol. 27(3), pages 197-211.
    7. Heungsun Hwang & Yoshio Takane, 2004. "Generalized structured component analysis," Psychometrika, Springer;The Psychometric Society, vol. 69(1), pages 81-99, March.
    8. Oludare Ariyo & Emmanuel Lesaffre & Geert Verbeke & Martijn Huisman & Martijn Heymans & Jos Twisk, 2022. "Bayesian model selection for multilevel mediation models," Statistica Neerlandica, Netherlands Society for Statistics and Operations Research, vol. 76(2), pages 219-235, May.
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