Buying gifts for multiple recipients: How culture affects whose desires are prioritized
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DOI: 10.1016/j.jbusres.2021.04.005
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Cited by:
- Yongmin Luo & Shenqi Ding & Qiyuan Li & Min Gao, 2024. "Adding insult to injury: Living in a remote location increases the burden of gift expenses among the rural poor in China," Journal of International Development, John Wiley & Sons, Ltd., vol. 36(5), pages 2229-2251, July.
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Keywords
Cultural difference; Decision making; Choice for others; Gift giving; Overindividuation; Power distance belief;All these keywords.
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