More or Less? Consumer Goal Orientation and Product Choice
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DOI: 10.1007/s40547-021-00114-z
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- Nigam, Achint & Dewani, Prem & Behl, Abhishek & Pereira, Vijay, 2022. "Consumer’s response to conditional promotions in retailing: An empirical inquiry," Journal of Business Research, Elsevier, vol. 144(C), pages 751-763.
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Keywords
Price quality tradeoff; Goal orientation; Regulatory focus; Promotion; Prevention;All these keywords.
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