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Examining mechanisms for creating shared value by Asian firms

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  • Khurshid, Hamid
  • Snell, Robin Stanley

Abstract

This paper examines the home-based creating shared value (CSV) projects of two multinational corporations (MNCs), and three small and medium-sized enterprises (SMEs). One CSV project was examined in each firm. Based on qualitative case studies, we developed two bricolage-based models to represent different motives, different processes of resource acquisition, and different processes of resource utilization when implementing CSV. For the MNCs, both based in Hong Kong, institutional advocacy and recognition provided encouragement to engage in CSV. Internal resource slack underpinned their ability to implement their respective CSV projects by repurposing internal resources or infusing them with purpose. By contrast, the SMEs, two from Pakistan and one from Hong Kong, found it necessary to adopt collective bricolage for their respective CSV projects, involving repurposing external human resources while drawing on donations or grants and enlisting the collaboration of benevolent external experts or giants. Interviewees indicated that all the focal CSV projects were distinguishable from corporate social responsibility (CSR) projects, in that the former (but not the latter) were designed to create economic revenue for the respective focal firms, while concurrently generating social/environmental benefits. Most of the CSV projects were reported to have created significant economic value for external beneficiaries.

Suggested Citation

  • Khurshid, Hamid & Snell, Robin Stanley, 2021. "Examining mechanisms for creating shared value by Asian firms," Journal of Business Research, Elsevier, vol. 129(C), pages 122-133.
    • Handle: RePEc:eee:jbrese:v:129:y:2021:i:c:p:122-133
    DOI: 10.1016/j.jbusres.2021.02.030
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    3. Liang Wu & Heng Liu, 2022. "How bricolage influences green management in high‐polluting manufacturing firms: The role of stakeholder engagement," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3616-3634, November.
    4. Zviemurwi J. Chihambakwe & Sara S. (Saartjie) Grobbelaar & Stephen Matope, 2021. "Creating Shared Value in BoP Communities with Micro-Manufacturing Factories: A Systematized Literature Review," Sustainability, MDPI, vol. 13(18), pages 1-22, September.
    5. Gupta, Suraksha & Kanungo, Rama Prasad, 2022. "Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment," Journal of Business Research, Elsevier, vol. 148(C), pages 262-276.
    6. Sharmin Taskin & Amna Javed & Youji Kohda, 2023. "Creating Shared Value in Banking by Offering Entrepreneurship Education to Female Entrepreneurs," Sustainability, MDPI, vol. 15(19), pages 1-15, October.
    7. Stefan, Ioana & Hurmelinna-Laukkanen, Pia & Vanhaverbeke, Wim & Oikarinen, Eeva-Liisa, 2022. "The dark side of open innovation: Individual affective responses as hidden tolls of the paradox of openness," Journal of Business Research, Elsevier, vol. 138(C), pages 360-373.
    8. Claudia Bitencourt & Gabriela Zanandrea & Cristiane Froehlich & Manuela Rösing Agostini & Roselei Haag, 2024. "Rethinking the company's role: Creating shared value from corporate social innovation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 2865-2877, July.

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