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Analysis of the moderating effect of front-of-pack labelling on the relation between brand attitude and purchasing intention

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  • Medina-Molina, Cayetano
  • Rey-Moreno, Manuel
  • Periáñez-Cristóbal, Rafael

Abstract

Nutritional labelling is an instrument to generate eating patterns. The establishment of means to support nutritional labelling is encouraged via a Front-of-Pack (FOP) labelling which facilitates consumers’ comprehension and improves their choices. The aim of this work is to establish the impact that FOP labelling has on the relation between brand attitude and purchase intention, as well as to determine the effect of gender on these relations. Two surveys have been done. The first (129 responses) analyzes the relation between brand attitude and purchase intention without the presence of FOP labelling. The second (111 respondents) presents the FOP labelling. Multigroup analysis establishes the existence of differences in the relation between brand attitude and purchase intention due to the existence of FOP labelling in the case of the male sample. The effectiveness of FOP labelling is conditioned by the consumers’ brand attitudes and by the impact of gender.

Suggested Citation

  • Medina-Molina, Cayetano & Rey-Moreno, Manuel & Periáñez-Cristóbal, Rafael, 2021. "Analysis of the moderating effect of front-of-pack labelling on the relation between brand attitude and purchasing intention," Journal of Business Research, Elsevier, vol. 122(C), pages 304-310.
    • Handle: RePEc:eee:jbrese:v:122:y:2021:i:c:p:304-310
    DOI: 10.1016/j.jbusres.2020.08.062
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    Cited by:

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    2. Julien Troiville, 2024. "Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication," Post-Print hal-04574746, HAL.
    3. Lesedi Machi & Phindulo Nemavhidi & Tinashe Chuchu & Brighton Nyagadza & Marike Venter de Villiers, 2022. "Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(5), pages 176-187, July.
    4. Radovan Savov & Filip Tkac & Juraj Cheben & Jana Kozakova & Jakub Bercík, 2022. "Impact of Different FOPL Systems (Nutri-Score vs. Nutrinform) On Consumer Behaviour: Case Study of the Slovak Republic," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(61), pages 797-797, August.
    5. Erna Grcic-Residovic & Ensar Mekic, 2022. "The Influence Of Instagram Likes On Consumer Attitude And Purchase Intention Of E-Commerce Users In Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 20(1), pages 3-16, May.
    6. Marion Garaus & Christian Garaus & Elisabeth Wolfsteiner & Charlotte Jermendy, 2022. "Anthropomorphism as a Differentiation Strategy for Standardized Reusable Glass Containers," Sustainability, MDPI, vol. 14(15), pages 1-17, August.

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