The battle between brands and nutritional labels: How brand familiarity decreases consumers' alertness toward traffic light nutritional labels
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DOI: 10.1016/j.jbusres.2019.02.054
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Cited by:
- Jeanette Carlsson Hauff, 2022. "The impact of knowledge on labeling schemes promoting sustainable investing," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 2839-2853, November.
- Hoang, Dong & Breugelmans, Els, 2023. "“Sorry, the product you ordered is out of stock”: Effects of substitution policy in online grocery retailing," Journal of Retailing, Elsevier, vol. 99(1), pages 26-45.
- Medina-Molina, Cayetano & Rey-Moreno, Manuel & Periáñez-Cristóbal, Rafael, 2021. "Analysis of the moderating effect of front-of-pack labelling on the relation between brand attitude and purchasing intention," Journal of Business Research, Elsevier, vol. 122(C), pages 304-310.
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Keywords
Traffic light nutritional labels; Familiar brands; Marketing public policy; Food choices;All these keywords.
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