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Impact of Different FOPL Systems (Nutri-Score vs. Nutrinform) On Consumer Behaviour: Case Study of the Slovak Republic

Author

Listed:
  • Radovan Savov

    (Slovak University of Agriculture in Nitra, Slovakia)

  • Filip Tkac

    (Slovak University of Agriculture in Nitra, Slovakia)

  • Juraj Cheben

    (Comenius University, Bratislava, Slovakia)

  • Jana Kozakova

    (Slovak University of Agriculture in Nitra, Slovakia)

  • Jakub Bercík

    (Slovak University of Agriculture in Nitra, Slovakia)

Abstract

Undoubtedly, the proportion of the obese population has increased significantly in recent decades. Using FOPL (front-of-pack labelling) with clear nutritional information could also be helpful in eliminating this problem. The main aim of this contribution is to analyse the effects of using nutritional FOPL on consumers’ choices. The analysis was based on the research, while 1000 respondents were asked to choose the desired product variant in three categories – cereals, yoghurts and protein bars without FOPL and with FOPL on their package. Two of the most discussed FOPL systems in the EU (Nutri-Score and Nutrinform) were analysed. Changes in consumer choice were analysed using non-parametric statistics, multiple correspondences, and correlation analysis. The results showed that both FOPLs affect the consumer in all products. The effects of FOPL resulted in choosing the best product (for cereals from 47% to 49%; for yoghurts from 28% to 31%; for bars from 28% to 42%) and improved consumers´ choice. There are differences in effects between Nutri-Score (NS) and Nutrinform (NI). NS seems to be a more effective system because it has a stronger positive impact on consumers´ choices. For cereals, the selection improved by 18% (NS) vs. 15% (NI), for yoghurts by 17% (NS) vs. 13% (NI), and for bars 28% (NS) vs. 20% (NI). The results among different product categories were not consistent. Consumers' attitudes toward a healthier diet can be improved using nutritional FOPL.

Suggested Citation

  • Radovan Savov & Filip Tkac & Juraj Cheben & Jana Kozakova & Jakub Bercík, 2022. "Impact of Different FOPL Systems (Nutri-Score vs. Nutrinform) On Consumer Behaviour: Case Study of the Slovak Republic," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(61), pages 797-797, August.
    • Handle: RePEc:aes:amfeco:v:24:y:2022:i:61:p:797
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    References listed on IDEAS

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    More about this item

    Keywords

    Front-of-Pack labelling; food choice; healthy diet; health perception; nutrition; Nutri-Score; Nutrinform;
    All these keywords.

    JEL classification:

    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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