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How psychological ownership stimulates participation in online brand communities? The moderating role of member type

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  • Kumar, Jitender

Abstract

Participation in online brand communities (OBCs) is critical for the success of the community and the owner firm. Author attempts to explore this core OBC activity on the premises of psychological ownership theory by modeling participation intentions as a function of the members' sense of individual psychological ownership (IPO) and collective psychological ownership (CPO) experienced in the community.

Suggested Citation

  • Kumar, Jitender, 2019. "How psychological ownership stimulates participation in online brand communities? The moderating role of member type," Journal of Business Research, Elsevier, vol. 105(C), pages 243-257.
    • Handle: RePEc:eee:jbrese:v:105:y:2019:i:c:p:243-257
    DOI: 10.1016/j.jbusres.2019.08.019
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    Cited by:

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    4. Pedeliento, Giuseppe & Andreini, Daniela & Veloutsou, Cleopatra, 2020. "Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities," Journal of Business Research, Elsevier, vol. 119(C), pages 481-494.
    5. Zhang, Xingyi & Singh, Smita & Li, Jing & Shao, Xiaolong, 2024. "Exploring the effects of value co-creation strategies in event services on attendees’ citizenship behaviors: The roles of customer empowerment and psychological ownership," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    6. Kumar, Jitender & Kumar, Vikas, 2020. "Drivers of brand community engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    7. Kumar, Vikas & Kaushik, Arun K., 2022. "Engaging customers through brand authenticity perceptions: The moderating role of self-congruence," Journal of Business Research, Elsevier, vol. 138(C), pages 26-37.
    8. Shi, Xiaoxiao & Evans, Richard & Shan, Wei, 2022. "Solver engagement in online crowdsourcing communities: The roles of perceived interactivity, relationship quality and psychological ownership," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
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