Helpful hypocrisy? Investigating ‘double-talk’ and irony in CSR marketing communications
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DOI: 10.1016/j.jbusres.2019.08.048
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Cited by:
- Peter Seele & Mario D. Schultz, 2022. "From Greenwashing to Machinewashing: A Model and Future Directions Derived from Reasoning by Analogy," Journal of Business Ethics, Springer, vol. 178(4), pages 1063-1089, July.
- Juhua Xu & Eun-Kyoung Han, 2021. "How Temporal Order of Inconsistent CSR Information Affects Consumer Perceptions?," Sustainability, MDPI, vol. 13(8), pages 1-17, April.
- François Maon & Valérie Swaen & Kenneth de Roeck, 2021. "Coporate branding and corporate social responsibility: Toward a multi-stakeholder interpretive perspective," Post-Print hal-03275858, HAL.
- Efrat, Kalanit & Souchon, Anne L. & Dickenson, Peter & Nemkova, Ekaterina, 2021. "Chutzpadik advertising and its effectiveness: Four studies of agencies and audiences," Journal of Business Research, Elsevier, vol. 137(C), pages 601-613.
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Keywords
CSR communication; CSR consumption; Humor; Hypocrisy; Irony; Marketing;All these keywords.
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