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Globalization and cultural change in international business research

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  • Husted, Bryan W.

Abstract

The four articles in this special issue invite the reader to reflect on the impact of global business on values, ideas, and ethics around the world. In this comment, I advance four arguments that question assumptions regarding the impact of global business on culture. First, national cultures are not homogeneous and the impact of globalization on heterogeneous cultures is not easily predicted. Second, culture is not the same as cultural practice. The spread of practice does not equate with the spread of culture. Third, globalization does not represent a rupture with the past but is a continuation of prior trends. Fourth, globalization is only one of many processes involved in cultural change. By questioning these assumptions, we can build on the work of the authors of this special issue in order to develop a more accurate understanding of cultural change around the world.

Suggested Citation

  • Husted, Bryan W., 2003. "Globalization and cultural change in international business research," Journal of International Management, Elsevier, vol. 9(4), pages 427-433.
    • Handle: RePEc:eee:intman:v:9:y:2003:i:4:p:427-433
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    References listed on IDEAS

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    1. Amine, Lyn S., 2003. "An integrated micro- and macrolevel discussion of global green issues: "It isn't easy being green"," Journal of International Management, Elsevier, vol. 9(4), pages 373-393.
    2. Ricks, David A., 2003. "Globalization and the role of the global corporation," Journal of International Management, Elsevier, vol. 9(4), pages 355-359.
    3. Bird, Allan & Stevens, Michael J., 2003. "Toward an emergent global culture and the effects of globalization on obsolescing national cultures," Journal of International Management, Elsevier, vol. 9(4), pages 395-407.
    4. Bryan W Husted & Janelle Brinker Dozier & J Timothy McMahon & Michael W Kattan, 1996. "The Impact of Cross-National Carriers of Business Ethics on Attitudes about Questionable Practices and Form of Moral Reasoning," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 27(2), pages 391-411, June.
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    Cited by:

    1. Conti, Claudio Ramos & Parente, Ronaldo & de Vasconcelos, Flávio C., 2016. "When distance does not matter: Implications for Latin American multinationals," Journal of Business Research, Elsevier, vol. 69(6), pages 1980-1992.
    2. Stevens, Michael J. & Bird, Allan, 2004. "On the myth of believing that globalization is a myth: or the effects of misdirected responses on obsolescing an emergent substantive discourse," Journal of International Management, Elsevier, vol. 10(4), pages 501-510.
    3. Pankaj C. Patel & Cornelius A. Rietveld, 2022. "Does globalization affect perceptions about entrepreneurship? The role of economic development," Small Business Economics, Springer, vol. 58(3), pages 1545-1562, March.
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    7. Aïssaoui, Rachida & Fabian, Frances, 2015. "The French Paradox: Implications for Variations in Global Convergence," Journal of International Management, Elsevier, vol. 21(1), pages 31-48.

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