IDEAS home Printed from https://ideas.repec.org/a/eee/intman/v9y2003i4p373-393.html
   My bibliography  Save this article

An integrated micro- and macrolevel discussion of global green issues: "It isn't easy being green"

Author

Listed:
  • Amine, Lyn S.

Abstract

Two key issues arising from globalization of world markets are the impact of business activities on the environment and threats to sustainable development. These issues are usually referred to as "green" issues. This paper presents a detailed discussion of global green issues in the context of a number of environments that include the socioeconomic, political, technological, and competitive arenas. The discussion is based on an attempt to integrate two conceptual models by Maslow (Maslow, A., 1954. Motivation and Personality. Harper & Row, New York) and Cateora (Cateora, P.R., 1983. International Marketing, 4th. ed. Irwin, Chicago, IL). The goal is to bring together both a microlevel perspective of the individual consumer and a macrolevel perspective of business through analysis in multiple environments that are affected by green issues. This integration is viewed conceptually as a recursive system of mutually reinforcing causes and effects at the micro- and macrolevels. The leitmotiv throughout the paper is that "it isn't easy being green," either for consumers, activists, corporate leaders and managers, or public policymakers. Practical examples are presented to support and illustrate the discussion. The main finding is that a new approach is needed to business in general through a new dominant social paradigm (DSP) and to international business in particular in order to achieve both sustainable development and sustainable consumption. In conclusion, the importance of individual responsibility and action by consumers and managers alike is underlined.

Suggested Citation

  • Amine, Lyn S., 2003. "An integrated micro- and macrolevel discussion of global green issues: "It isn't easy being green"," Journal of International Management, Elsevier, vol. 9(4), pages 373-393.
  • Handle: RePEc:eee:intman:v:9:y:2003:i:4:p:373-393
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1075425303000565
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Zimmer, Mary R. & Stafford, Thomas F. & Stafford, Marla Royne, 1994. "Green issues: Dimensions of environmental concern," Journal of Business Research, Elsevier, vol. 30(1), pages 63-74, May.
    2. Ramus, Catherine A., 2002. "Encouraging innovative environmental actions: what companies and managers must do," Journal of World Business, Elsevier, vol. 37(2), pages 151-164, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Husted, Bryan W., 2003. "Globalization and cultural change in international business research," Journal of International Management, Elsevier, vol. 9(4), pages 427-433.
    2. Ling Ling Tan & Norzalita Abd Aziz & Abdul Hafaz Ngah, 2020. "Mediating effect of reasons on the relationship between altruism and green hotel patronage intention," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(1), pages 18-30, March.
    3. Holtbrügge, Dirk & Dögl, Corinna, 2012. "How international is corporate environmental responsibility? A literature review," Journal of International Management, Elsevier, vol. 18(2), pages 180-195.
    4. Marnis & Syahrul & Fitri & Rovanita Rama, 2018. "Economic Contribution in the Management of Solid Waste Policy Processing Water on Improvement of Fish Processing Revenues," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 10(2), pages 95-101, February.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Syed Haider Ali Shah & Basheer M. Al-Ghazali & Sabeen Bhatti & Nida Aman & Mochammed Fahlevi & Mohammed Aljuaid & Fakhrul Hasan, 2023. "The Impact of Perceived CSR on Employees’ Pro-Environmental Behaviors: The Mediating Effects of Environmental Consciousness and Environmental Commitment," Sustainability, MDPI, vol. 15(5), pages 1-25, February.
    2. Luigi Leclercq-Machado & Aldo Alvarez-Risco & Romina Gómez-Prado & Berdy Briggitte Cuya-Velásquez & Sharon Esquerre-Botton & Flavio Morales-Ríos & Camila Almanza-Cruz & Sarahit Castillo-Benancio & Mar, 2022. "Sustainable Fashion and Consumption Patterns in Peru: An Environmental-Attitude-Intention-Behavior Analysis," Sustainability, MDPI, vol. 14(16), pages 1-18, August.
    3. Richter, Nicole Franziska & Hauff, Sven, 2022. "Necessary conditions in international business research–Advancing the field with a new perspective on causality and data analysis," Journal of World Business, Elsevier, vol. 57(5).
    4. Chockalingam Senthil Nathan & Isreal Densingh Joshua, 2016. "Redesigning the marketing mix for eco-friendly product consumption among non-purchasers in India," Management & Marketing, Sciendo, vol. 11(1), pages 355-370, April.
    5. Mansoora Ahmed & Sun Zehou & Syed Ali Raza & Muhammad Asif Qureshi & Sara Qamar Yousufi, 2020. "Impact of CSR and environmental triggers on employee green behavior: The mediating effect of employee well‐being," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2225-2239, September.
    6. Han, Nah Ray & Baek, Tae Hyun & Yoon, Sukki & Kim, Yeonshin, 2019. "Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 352-361.
    7. Jinsoo Hwang & Hyunjoon Kim, 2019. "Consequences of a green image of drone food delivery services: The moderating role of gender and age," Business Strategy and the Environment, Wiley Blackwell, vol. 28(5), pages 872-884, July.
    8. Kamyar Kianpour & Maryam Asghari, 2012. "Importance of Price for Buying Environmentally Friendly Products," Journal of Economics and Behavioral Studies, AMH International, vol. 4(6), pages 371-375.
    9. Christopher Durugbo & Joseph Amankwah‐Amoah, 2019. "Global sustainability under uncertainty: How do multinationals craft regulatory policies?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1500-1516, November.
    10. So Yeon Cho & Joowon Jung, 2023. "Effects of Individualism, Collectivism, Materialism, and Willingness to Pay for Environmental Protection on Environmental Consciousness and Pro-Environmental Consumption Behavior in Korea," Sustainability, MDPI, vol. 15(9), pages 1-14, May.
    11. Agata Gurzawska & Markus Mäkinen & Philip Brey, 2017. "Implementation of Responsible Research and Innovation (RRI) Practices in Industry: Providing the Right Incentives," Sustainability, MDPI, vol. 9(10), pages 1-26, September.
    12. Filippo Corsini & Natalia Marzia Gusmerotti & Edoardo Bartoletti & Francesco Testa & Andrea Appolloni & Fabio Iraldo, 2024. "Addressing Plastic Concern: Behavioral Insights into Recycled Plastic Products and Packaging in a Circular Economy," Circular Economy and Sustainability, Springer, vol. 4(3), pages 1961-1981, September.
    13. Salvatore Zappalà & Luca Radassao & Ferdinando Toscano, 2023. "Greening Organizations: The Relationship between Employee Environmental Concern, Perception of Advantages of Eco-Innovations, and Support for Innovation," Sustainability, MDPI, vol. 15(24), pages 1-12, December.
    14. Nelson Oliveira Stefanelli & Charbel José Chiappetta Jabbour & Lara Bartocci Liboni Amui & Jorge Henrique Caldeira de Oliveira & Hengky Latan & Pascal Paillé & Martin Hingley, 2021. "Unleashing proactive low‐carbon strategies through behavioral factors in biodiversity‐intensive sustainable supply chains: Mixed methodology," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2535-2555, July.
    15. Sadia Akhtar & Kashif Ullah Khan & Fouzia Atlas & Muhammad Irfan, 2022. "Stimulating student’s pro-environmental behavior in higher education institutions: an ability–motivation–opportunity perspective," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 4128-4149, March.
    16. Christel Decock-Good, 2001. "L'engagement mécénique des entreprises:mesure de l'une des expressions de leur responsabilité sociétale," Revue Finance Contrôle Stratégie, revues.org, vol. 4(4), pages 29-57, December.
    17. Sajjad Ahmad Afridi & Wajid Khan & Maqsood Haider & Asad Shahjehan & Bilal Afsar, 2021. "Generativity and Green Purchasing Behavior: Moderating Role of Man-Nature Orientation and Perceived Behavioral Control," SAGE Open, , vol. 11(4), pages 21582440211, October.
    18. Meneses, Gonzalo Díaz, 2009. "Non-response to the recycling promotion technique of blockleader and commitment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 38(4), pages 663-671, August.
    19. Aline Elias & Karin Sanders & Jing Hu, 2023. "The Sustainable Human Resource Practices and Employee Outcomes Link: An HR Process Lens," Sustainability, MDPI, vol. 15(13), pages 1-18, June.
    20. Spandagos, Constantine & Yarime, Masaru & Baark, Erik & Ng, Tze Ling, 2020. "“Triple Target” policy framework to influence household energy behavior: Satisfy, strengthen, include," Applied Energy, Elsevier, vol. 269(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:intman:v:9:y:2003:i:4:p:373-393. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/601266/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.