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L'engagement mécénique des entreprises:mesure de l'une des expressions de leur responsabilité sociétale

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  • Christel Decock-Good

    (EDHEC Lille)

Abstract

This article deals with a research in corporate social responsibility. After a literature review on this theme, we expose community involvement as a social strategy and a corporate social expression. Moreover, we propose the construction of a responsibility measure based on the firm's community involvement. This measure permits to mitigate the principal inconvenients in other researches. Finally, this tool is applied to a sample of 77 French companies.

Suggested Citation

  • Christel Decock-Good, 2001. "L'engagement mécénique des entreprises:mesure de l'une des expressions de leur responsabilité sociétale," Revue Finance Contrôle Stratégie, revues.org, vol. 4(4), pages 29-57, December.
    • Handle: RePEc:dij:revfcs:v:4:y:2001:i:q4:p:29-57
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    References listed on IDEAS

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    6. Thomas L. Saaty, 1994. "How to Make a Decision: The Analytic Hierarchy Process," Interfaces, INFORMS, vol. 24(6), pages 19-43, December.
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    Cited by:

    1. Jean-Michel Sahuta & Sandrine Boulerne & Medhi Mili & Frédéric Teulon, 2014. "What Relation Exists Between Corporate Social Responsibility (Csr) And Longevity Of Firms?," Working Papers 2014-248, Department of Research, Ipag Business School.
    2. Jean-Michel Sahut & Sandrine Boulerne & Medhi Mili & Frédéric Teulon, 2012. "What relation exists between CSR and longevity of firms?," Post-Print halshs-02099280, HAL.
    3. Ismail Ben Douissa & Tawfik Azrak, 2017. "Did the Attitude of Banks Towards Corporate Social Responsibility Reporting Change Since the Last Global Financial Crisis? A Comparative Study of Conventional and Islamic Banks in the United Arab Emir," International Journal of Economics and Financial Issues, Econjournals, vol. 7(4), pages 468-477.

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    More about this item

    Keywords

    corporate social responsibility; community involvement.;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M40 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - General

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