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Using mental maps to highlight cultural differences: visual portraits of American and Japanese patterns of thinking

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  • Linowes, Richard G.
  • Mroczkowski, Tomasz
  • Uchida, Keiko
  • Komatsu, Akira

Abstract

This research offers new pedagogical tools derived from linguistic analysis that provide intriguing visual portraits communicating cultural differences. Using associative group analysis to systematically examine free associations to key management terms, this research produces charts that reveal how business students from different national groups hold different understandings of key management terms, reflecting their differing views of workplace participation derived from education and experience. Applying this method to American and Japanese workforce entrants, the resulting charts convey in visually appealing ways key cultural differences between the groups. It further yields mental maps that portray the dominant mindset of people from these two countries. The charts offer important new pedagogical tools for teaching international business and the promise of deeper understanding of cultural difference and cultural change.

Suggested Citation

  • Linowes, Richard G. & Mroczkowski, Tomasz & Uchida, Keiko & Komatsu, Akira, 2000. "Using mental maps to highlight cultural differences: visual portraits of American and Japanese patterns of thinking," Journal of International Management, Elsevier, vol. 6(1), pages 71-100.
    • Handle: RePEc:eee:intman:v:6:y:2000:i:1:p:71-100
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    1. Roland Calori & Gerry Johnson & Philippe Sarnin, 1994. "Ceos' cognitive maps and the scope of the organization," Strategic Management Journal, Wiley Blackwell, vol. 15(6), pages 437-457, July.
    2. Geert Hofstede, 1983. "The Cultural Relativity of Organizational Practices and Theories," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 14(2), pages 75-89, June.
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    Cited by:

    1. Indra Abeysekera, 2021. "Intellectual Capital and Knowledge Management Research towards Value Creation. From the Past to the Future," JRFM, MDPI, vol. 14(6), pages 1-18, May.

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