IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-662-43871-8_188.html
   My bibliography  Save this book chapter

Research on the Factors Influencing Mobile Game Adoption in China

In: Liss 2014

Author

Listed:
  • Guoyin Jiang

    (Hubei University of Economics)

  • Ling Peng

    (Hubei University of Economics)

  • Ruoxi Liu

    (Hubei University of Economics)

Abstract

The mobile game is experiencing a rapid development and one of the favorite mobile applications. This article focuses on Chinese mobile game market and conducts an empirical research on the factors of the user adoption of mobile game. The research results show that perceived usefulness, perceived entertainment, economic cost and subject norm significantly affect the attitude of use, which results in behavior intention to adopt the mobile game, while the perceived ease of use, similarity and brand trust, which proposed to affect the user adoption in related literatures insignificantly affect use adoption of mobile game.

Suggested Citation

  • Guoyin Jiang & Ling Peng & Ruoxi Liu, 2015. "Research on the Factors Influencing Mobile Game Adoption in China," Springer Books, in: Zhenji Zhang & Zuojun Max Shen & Juliang Zhang & Runtong Zhang (ed.), Liss 2014, edition 127, pages 1297-1302, Springer.
    • Handle: RePEc:spr:sprchp:978-3-662-43871-8_188
    DOI: 10.1007/978-3-662-43871-8_188
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Harris, Mark A. & Brookshire, Robert & Chin, Amita Goyal, 2016. "Identifying factors influencing consumers’ intent to install mobile applications," International Journal of Information Management, Elsevier, vol. 36(3), pages 441-450.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-662-43871-8_188. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.