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Information and communication technologies (ICTs) and farmers’ decision-making across the agricultural supply chain

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  • Ali, Jabir
  • Kumar, Sushil

Abstract

Using a case study of the Indian Tobacco Company's (ITC) e-Choupal initiative, the paper empirically analyses the role of information delivery through information and communication technology (ICT) in enhancing decision-making capabilities of Indian farmers. Users of e-Choupal show significantly better decision-making aptitudes, as compared to non-users, on various agricultural practices across the agricultural supply chain. Further, socio-demographic background's of the users such as education levels, the social category they belong to, income level's, and landholding size also play a significant role in impacting decision-making aptitudes. The impact is particularly prominent in production planning and post-harvest and marketing related decisions. Policy implications of these findings are discussed. The study emphasizes the importance of designing ICT enabled information systems to suit the socio-demographic profile of the user groups.

Suggested Citation

  • Ali, Jabir & Kumar, Sushil, 2011. "Information and communication technologies (ICTs) and farmers’ decision-making across the agricultural supply chain," International Journal of Information Management, Elsevier, vol. 31(2), pages 149-159.
    • Handle: RePEc:eee:ininma:v:31:y:2011:i:2:p:149-159
    DOI: 10.1016/j.ijinfomgt.2010.07.008
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