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ICT use by businesses in rural India: The case of EID Parry's Indiagriline

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  • Gollakota, Kamala

Abstract

This case presents the experience of EID Parry, a major sugar manufacturer based in India. The vision behind this initiative was to increase the livelihood of farmers and bridge the gap between rural and urban India by providing a one stop shop for the interchange of goods and information for both farmers and other members of the rural community. The case presents details of how this vision was implemented and the results. The company created kiosks with internet and computer access and developed and maintained a web portal. The portal provided information relating to farming techniques, farm business information, general information on weather, etc., and access to the firm's ERP system. The business model was to franchise all kiosks to local entrepreneurs.

Suggested Citation

  • Gollakota, Kamala, 2008. "ICT use by businesses in rural India: The case of EID Parry's Indiagriline," International Journal of Information Management, Elsevier, vol. 28(4), pages 336-341.
    • Handle: RePEc:eee:ininma:v:28:y:2008:i:4:p:336-341
    DOI: 10.1016/j.ijinfomgt.2008.04.003
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    Cited by:

    1. Noubissi Domguia, Edmond & Asongu, Simplice, 2022. "ICT and agriculture in Sub-Saharan Africa: effects and transmission channels," MPRA Paper 119055, University Library of Munich, Germany.
    2. Ali, Jabir & Kumar, Sushil, 2011. "Information and communication technologies (ICTs) and farmers’ decision-making across the agricultural supply chain," International Journal of Information Management, Elsevier, vol. 31(2), pages 149-159.

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