Pricing, advertising, and endogenous consideration of an “insistent” product
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DOI: 10.1016/j.ijindorg.2021.102798
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- Fujisawa, Chieko & Kasuga, Norihiro, 2023. "Complementarity Effect of Corporate Advertising in a Multimedia World: A Comparison of Online Advertising and Mass Media Advertising," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 277960, International Telecommunications Society (ITS).
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Keywords
Applied theory; Behavioral economics; Endogenous consideration; Advertising; Pricing;All these keywords.
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