Information and quality with an increasing number of brands
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DOI: 10.1016/j.ijindorg.2014.08.003
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More about this item
Keywords
Quality; Market size; Reputation; Word of mouth;All these keywords.
JEL classification:
- D8 - Microeconomics - - Information, Knowledge, and Uncertainty
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
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