IDEAS home Printed from https://ideas.repec.org/p/iza/izadps/dp13753.html
   My bibliography  Save this paper

Framing the Predicted Impacts of COVID-19 Prophylactic Measures in Terms of Lives Saved Rather Than Deaths Is More Effective for Older People

Author

Listed:
  • Biroli, Pietro

    (University of Bologna)

  • Bosworth, Steven J.

    (University of Reading)

  • Della Giusta, Marina

    (University of Turin)

  • Di Girolamo, Amalia

    (University of Birmingham)

  • Jaworska, Sylvia

    (University of Reading)

  • Vollen, Jeremy

    (University of Zurich)

Abstract

This paper contributes to the literature on public health communication by studying how the framing of a message relaying the forecast impact of COVID-19 prevention measures affects compliance behaviour amongst both the young and old. A representative sample of survey respondents in the UK and US, along with selected respondents in Italy, were presented with forecasts for the number of deaths from COVID-19 in their countries with and without public adherence to various preventive behaviours. We experimentally varied whether this information was presented in terms of likely deaths or lives saved. The lives saved frame increases reported protective behaviours, but only amongst older respondents. We present evidence consistent with the hypothesis that framing is likelier to affect decisions whose consequences are felt by oneself (i.e. protective behaviours by the elderly) rather than solely others (i.e. protective behaviours amongst the young).

Suggested Citation

  • Biroli, Pietro & Bosworth, Steven J. & Della Giusta, Marina & Di Girolamo, Amalia & Jaworska, Sylvia & Vollen, Jeremy, 2020. "Framing the Predicted Impacts of COVID-19 Prophylactic Measures in Terms of Lives Saved Rather Than Deaths Is More Effective for Older People," IZA Discussion Papers 13753, Institute of Labor Economics (IZA).
    • Handle: RePEc:iza:izadps:dp13753
    as

    Download full text from publisher

    File URL: https://docs.iza.org/dp13753.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ola Andersson & Håkan J. Holm & Jean-Robert Tyran & Erik Wengström, 2016. "Deciding for Others Reduces Loss Aversion," Management Science, INFORMS, vol. 62(1), pages 29-36, January.
    2. Sujoy Chakravarty & Glenn W. Harrison & Ernan E. Haruvy & E. Elisabet Rutström, 2011. "Are You Risk Averse over Other People's Money?," Southern Economic Journal, John Wiley & Sons, vol. 77(4), pages 901-913, April.
    3. Jehiel, Philippe, 2005. "Analogy-based expectation equilibrium," Journal of Economic Theory, Elsevier, vol. 123(2), pages 81-104, August.
    4. Katrina Armstrong & J. Sanford Schwartz & Genevieve Fitzgerald & Mary Putt & Peter A. Ubel, 2002. "Effect of Framing as Gain versus Loss on Understanding and Hypothetical Treatment Choices: Survival and Mortality Curves," Medical Decision Making, , vol. 22(1), pages 76-83, February.
    5. Harry Markowitz, 1952. "The Utility of Wealth," Journal of Political Economy, University of Chicago Press, vol. 60(2), pages 151-151.
    6. Friestad, Marian & Wright, Peter, 1994. "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 1-31, June.
    7. Julius Pahlke & Sebastian Strasser & Ferdinand Vieider, 2015. "Responsibility effects in decision making under risk," Journal of Risk and Uncertainty, Springer, vol. 51(2), pages 125-146, October.
    8. Barrafrem, Kinga & Hausfeld, Jan, 2020. "Tracing risky decisions for oneself and others: The role of intuition and deliberation," Journal of Economic Psychology, Elsevier, vol. 77(C).
    9. Müller, Stephan & Rau, Holger A., 2020. "Economic preferences and compliance in the social stress test of the Corona crisis," University of Göttingen Working Papers in Economics 391, University of Goettingen, Department of Economics.
    10. Marc Scholten & Daniel Read, 2014. "Prospect theory and the “forgotten” fourfold pattern of risk preferences," Journal of Risk and Uncertainty, Springer, vol. 48(1), pages 67-83, February.
    11. Matteo M. Galizzi & Marisa Miraldo & Charitini Stavropoulou, 2016. "In Sickness but Not in Wealth," Medical Decision Making, , vol. 36(4), pages 503-517, May.
    12. Flavia Mengarelli & Laura Moretti & Valeria Faralla & Philippe Vindras & Angela Sirigu, 2014. "Economic Decisions for Others: An Exception to Loss Aversion Law," PLOS ONE, Public Library of Science, vol. 9(1), pages 1-6, January.
    13. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    14. Paul H Thibodeau & Lera Boroditsky, 2011. "Metaphors We Think With: The Role of Metaphor in Reasoning," PLOS ONE, Public Library of Science, vol. 6(2), pages 1-11, February.
    15. Dufwenberg, Martin & Gächter, Simon & Hennig-Schmidt, Heike, 2011. "The framing of games and the psychology of play," Games and Economic Behavior, Elsevier, vol. 73(2), pages 459-478.
    16. Eleonore Batteux & Eamonn Ferguson & Richard J Tunney, 2019. "Do our risk preferences change when we make decisions for others? A meta-analysis of self-other differences in decisions involving risk," PLOS ONE, Public Library of Science, vol. 14(5), pages 1-19, May.
    17. Galizzi, Matteo M. & Miraldo, Marisa & Stavropoulou, Charitini, 2016. "In sickness but not in wealth: field evidence on patients’ risk preferences in the financial and health domain," LSE Research Online Documents on Economics 64764, London School of Economics and Political Science, LSE Library.
    18. Guglielmo Briscese & Nicola Lacetera & Mario Macis & Mirco Tonin, 2020. "Compliance with Covid-19 Social-Distancing Measures in Italy: The Role of Expectations and Duration," CESifo Working Paper Series 8182, CESifo.
    19. Jesper Akesson & Sam Ashworth-Hayes & Robert Hahn & Robert Metcalfe & Itzhak Rasooly, 2022. "Fatalism, beliefs, and behaviors during the COVID-19 pandemic," Journal of Risk and Uncertainty, Springer, vol. 64(2), pages 147-190, April.
    20. Lesley Chiou & Catherine Tucker, 2020. "Social Distancing, Internet Access and Inequality," NBER Working Papers 26982, National Bureau of Economic Research, Inc.
    21. Antoine Nebout & Marie Cavillon & Bruno Ventelou, 2018. "Comparing GPs’ risk attitudes for their own health and for their patients’ : a troubling discrepancy?," Post-Print hal-02084925, HAL.
    22. Saidi, Farzad & Alfaro, Laura & Faia, Ester & Lamersdorf, Nora, 2020. "Social Interactions in Pandemics: Fear, Altruism, and Reciprocity," CEPR Discussion Papers 14716, C.E.P.R. Discussion Papers.
    23. Füllbrunn, Sascha C. & Luhan, Wolfgang J., 2017. "Decision making for others: The case of loss aversion," Economics Letters, Elsevier, vol. 161(C), pages 154-156.
    24. Michèle Marti & Michael Stauffacher & Jörg Matthes & Stefan Wiemer, 2018. "Communicating Earthquake Preparedness: The Influence of Induced Mood, Perceived Risk, and Gain or Loss Frames on Homeowners’ Attitudes Toward General Precautionary Measures for Earthquakes," Risk Analysis, John Wiley & Sons, vol. 38(4), pages 710-723, April.
    25. Ferdinand M. Vieider & Clara Villegas-Palacio & Peter Martinsson & Milagros Mejía, 2016. "Risk Taking For Oneself And Others: A Structural Model Approach," Economic Inquiry, Western Economic Association International, vol. 54(2), pages 879-894, April.
    26. Polman, Evan & Wu, Kaiyang, 2020. "Decision making for others involving risk: A review and meta-analysis," Journal of Economic Psychology, Elsevier, vol. 77(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Losecaat Vermeer, Annabel B. & Boksem, Maarten A.S. & Sanfey, Alan G., 2020. "Third-party decision-making under risk as a function of prior gains and losses," Journal of Economic Psychology, Elsevier, vol. 77(C).
    2. Barrafrem, Kinga & Hausfeld, Jan, 2020. "Tracing risky decisions for oneself and others: The role of intuition and deliberation," Journal of Economic Psychology, Elsevier, vol. 77(C).
    3. Polman, Evan & Wu, Kaiyang, 2020. "Decision making for others involving risk: A review and meta-analysis," Journal of Economic Psychology, Elsevier, vol. 77(C).
    4. Alejandro Arrieta & Ariadna García‐Prado & Paula González & José Luis Pinto‐Prades, 2017. "Risk attitudes in medical decisions for others: An experimental approach," Health Economics, John Wiley & Sons, Ltd., vol. 26(S3), pages 97-113, December.
    5. Eriksen, Kristoffer W. & Kvaløy, Ola & Luzuriaga, Miguel, 2020. "Risk-taking on behalf of others," Journal of Behavioral and Experimental Finance, Elsevier, vol. 26(C).
    6. Julius Pahlke & Sebastian Strasser & Ferdinand Vieider, 2015. "Responsibility effects in decision making under risk," Journal of Risk and Uncertainty, Springer, vol. 51(2), pages 125-146, October.
    7. Jones, Luke & Cseh, Attila, 2021. "Earning responsibility increases risk taking among representative decision makers," Journal of Economic Behavior & Organization, Elsevier, vol. 185(C), pages 317-329.
    8. Ifcher, John & Zarghamee, Homa, 2020. "Behavioral economic phenomena in decision-making for others," Journal of Economic Psychology, Elsevier, vol. 77(C).
    9. Füllbrunn, Sascha & Luhan, Wolfgang J., 2020. "Responsibility and limited liability in decision making for others – An experimental consideration," Journal of Economic Psychology, Elsevier, vol. 77(C).
    10. Lazar, Maya & Levkowitz, Amir & Oren, Amit & Sonsino, Doron, 2017. "A note on receptiveness to loss in structured Investment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 69(C), pages 92-98.
    11. Ploner, Matteo & Saredi, Viola, 2020. "Exploration and delegation in risky choices," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 88(C).
    12. Natalia Montinari & Michela Rancan, 2013. "Social Preferences under Risk: the Role of Social Distance," Jena Economics Research Papers 2013-050, Friedrich-Schiller-University Jena.
    13. Robert M. Gillenkirch & Louis Velthuis, 2023. "Delegated risk-taking, accountability, and outcome bias," Journal of Risk and Uncertainty, Springer, vol. 67(2), pages 137-161, October.
    14. Xu, Yilong & Xu, Xiaogeng & Tucker, Steven, 2018. "Ambiguity attitudes in the loss domain: Decisions for self versus others," Economics Letters, Elsevier, vol. 170(C), pages 100-103.
    15. Montinari, Natalia & Rancan, Michela, 2020. "A friend is a treasure: On the interplay of social distance and monetary incentives when risk is taken on behalf of others," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 86(C).
    16. Eraslan, Veysel & Omole, John & Sensoy, Ahmet & Ozdamar, Melisa, 2022. "Other people's money: A comparison of institutional investors," Emerging Markets Review, Elsevier, vol. 53(C).
    17. Ola Andersson & Håkan J. Holm & Jean-Robert Tyran & Erik Wengström, 2016. "Deciding for Others Reduces Loss Aversion," Management Science, INFORMS, vol. 62(1), pages 29-36, January.
    18. Ranoua Bouchouicha & Ferdinand M. Vieider, 2017. "Accommodating stake effects under prospect theory," Journal of Risk and Uncertainty, Springer, vol. 55(1), pages 1-28, August.
    19. Waichman, Israel & Blanckenburg, Korbinian von, 2020. "Is there no “I” in “Team”? Interindividual-intergroup discontinuity effect in a Cournot competition experiment," Journal of Economic Psychology, Elsevier, vol. 77(C).
    20. Jan (J.P.M.) Heufer & Jason Shachat & Yan Xu, 2018. "Measuring tastes for equity and aggregate wealth behind the veil of ignorance," Tinbergen Institute Discussion Papers 18-087/I, Tinbergen Institute.

    More about this item

    Keywords

    framing; protective behaviours; cooperation; age; gender; COVID-19;
    All these keywords.

    JEL classification:

    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D84 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Expectations; Speculations
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:iza:izadps:dp13753. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Holger Hinte (email available below). General contact details of provider: https://edirc.repec.org/data/izaaade.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.