Chemotherapy as language: Sound symbolism in cancer medication names
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- Lambert, Bruce L. & Chang, Ken-Yu & Lin, Swu-Jane, 2001. "Effect of orthographic and phonological similarity on false recognition of drug names," Social Science & Medicine, Elsevier, vol. 52(12), pages 1843-1857, June.
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Cited by:
- George Doorn & Bryan Paton & Charles Spence, 2016. "Is J the new K? Initial letters and brand names," Journal of Brand Management, Palgrave Macmillan, vol. 23(6), pages 666-678, November.
- Motoki, Kosuke & Park, Jaewoo & Pathak, Abhishek & Spence, Charles, 2022. "The connotative meanings of sound symbolism in brand names: A conceptual framework," Journal of Business Research, Elsevier, vol. 150(C), pages 365-373.
- Abhishek Pathak & Carlos Velasco & Charles Spence, 2020. "The sound of branding: An analysis of the initial phonemes of popular brand names," Journal of Brand Management, Palgrave Macmillan, vol. 27(3), pages 339-354, May.
- Shrum, L.J. & Lowrey, T.M. & Luna, David & Lerman, D.B. & Liu, Min, 2012. "Sound symbolism effects across languages: Implications for global brand names," International Journal of Research in Marketing, Elsevier, vol. 29(3), pages 275-279.
- Bell, Kirsten, 2009. "'If it almost kills you that means it's working!' Cultural models of chemotherapy expressed in a cancer support group," Social Science & Medicine, Elsevier, vol. 68(1), pages 169-176, January.
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Keywords
Sound symbolism Psycholinguistics Oncology Marketing Cancer Chemotherapy Medications;Statistics
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