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Advertising, Anti-smoking Campaign And Cigarette Consumption In Greece

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  • George Donatos

Abstract

This article considers mainly the effect of advertising and the antismoking campaign on the consumption of cigarettes in Greece. For this purpose, a non monotonic lag distributed model has been selected. The relevant estimates are based on monthly data for the period 1977-99. The results have shown on the one hand that the effect of advertising on cigarette consumption is statistically significant, but it is easing off within a very short time period, and on the other hand that the systematic anti-smoking campaign waged between 1979 and 1981 was effective. On the contrary, the banning advertising and health warning do not seem to affect cigarettes consumption significantly.

Suggested Citation

  • George Donatos, 2004. "Advertising, Anti-smoking Campaign And Cigarette Consumption In Greece," European Research Studies Journal, European Research Studies Journal, vol. 0(3-4), pages 3-16.
    • Handle: RePEc:ers:journl:v:vii:y:2004:i:3-4:p:3-16
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    References listed on IDEAS

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