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The fleeting effect of advertising : Empirical evidence from a case study

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  • Boyd, Roy
  • Seldon, Barry J.

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  • Boyd, Roy & Seldon, Barry J., 1990. "The fleeting effect of advertising : Empirical evidence from a case study," Economics Letters, Elsevier, vol. 34(4), pages 375-379, December.
    • Handle: RePEc:eee:ecolet:v:34:y:1990:i:4:p:375-379
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    Cited by:

    1. Nelson Sá, 2015. "Market concentration and persuasive advertising: a theoretical approach," Journal of Economics, Springer, vol. 114(2), pages 127-151, March.
    2. Shin-Yi Chou & Inas Rashad & Michael Grossman, 2008. "Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity," Journal of Law and Economics, University of Chicago Press, vol. 51(4), pages 599-618, November.
    3. Seldom, Barry J. & Jung, Chulho, 1995. "The length of the effect of aggregate advertising on aggregate consumption," Economics Letters, Elsevier, vol. 48(2), pages 207-211, May.
    4. Capella, Michael L. & Webster, Cynthia & Kinard, Brian R., 2011. "A review of the effect of cigarette advertising," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 269-279.
    5. Rajeev Goel, 2011. "Persistence of cigarette advertising across media and smoking rates," Applied Economics Letters, Taylor & Francis Journals, vol. 18(7), pages 611-619.
    6. Natsuko Iwasaki & Carol Horton Tremblay & Victor J. Tremblay, 2006. "Advertising Restrictions And Cigarette Smoking: Evidence From Myopic And Rational Addiction Models," Contemporary Economic Policy, Western Economic Association International, vol. 24(3), pages 370-381, July.
    7. Craig A. Gallet, 2003. "Advertising and Restrictions in the Cigarette Industry: Evidence of State‐by‐State Variation," Contemporary Economic Policy, Western Economic Association International, vol. 21(3), pages 338-348, July.
    8. Kelly Bird, 2002. "Advertise or die: advertising and market share dynamics revisited," Applied Economics Letters, Taylor & Francis Journals, vol. 9(12), pages 763-767.
    9. Kai-Lung Hui & I. P. L. Png, 2015. "Research Note—Migration of Service to the Internet: Evidence from a Federal Natural Experiment," Information Systems Research, INFORMS, vol. 26(3), pages 606-618, September.
    10. Nelson, Jon P., 2001. "Alcohol Advertising and Advertising Bans: A Survey of Research Methods, Results, and Policy Implications," Working Papers 7-01-2, Pennsylvania State University, Department of Economics.
    11. Michael Vardanyan & Victor J. Tremblay, 2006. "The measurement of marketing efficiency in the presence of spillovers: theory and evidence," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 27(5), pages 319-331.

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