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Proactive environmental strategy, innovation capability, and stakeholder integration capability: A mediation analysis

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  • Defeng Yang
  • Wei Jiang
  • Weihong Zhao

Abstract

This study investigates the underlying mechanisms through which proactive environmental strategy develops organizational capabilities. The results of a survey of publicly listed companies in China reveal that proactive environmental strategy has a more positive influence on stakeholder integration capability than on innovation capability. Moreover, organizational learning plays a greater role in mediating the effect of proactive environmental strategy on innovation capability than on stakeholder integration capability, whereas cross‐functional coordination plays a greater role in mediating its effect on stakeholder integration capability than on innovation capability. These findings provide important implications on organizational capability building via proactive environmental strategy.

Suggested Citation

  • Defeng Yang & Wei Jiang & Weihong Zhao, 2019. "Proactive environmental strategy, innovation capability, and stakeholder integration capability: A mediation analysis," Business Strategy and the Environment, Wiley Blackwell, vol. 28(8), pages 1534-1547, December.
    • Handle: RePEc:bla:bstrat:v:28:y:2019:i:8:p:1534-1547
    DOI: 10.1002/bse.2329
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