Conceptualizing cross-country analyses of family firms: A systematic review and future research agenda

The national context in which family firms operate influences their behavior and firm-related outcomes. Especially how and why family businesses differ across contexts has therefore received growing interest. Yet, the insights on family businesses across countries remain fragmented and lack integration, especially regarding how the cross-country context is operationalized. Building on comparative cross-national research, this review aims to bridge the disciplines of international business and family business. I analyze the current field of cross-country family business research building on a systematic literature review of 105 peer-reviewed studies in the period 2000–2020 with the goal to collect and structure the current body of knowledge and build a future research agenda. The findings highlight different approaches that family business research utilizes to operationalize “cross-country” elements, outlining how research applies direct comparisons between countries and comparisons based upon theoretical perspectives. Building upon this conceptualization of cross-country operationalizations, the study provides several new avenues for future research.