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Examining the impact of managerial involvement with social media on exporting firm performance

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  • Alarcón-del-Amo, María-del-Carmen
  • Rialp-Criado, Alex
  • Rialp-Criado, Josep

Abstract

The growth of social media presents international businesses and marketers with unprecedented risks and challenges. Marketers are becoming aware of the threat of losing control over their message and are also beginning to realize the potential of social media as a marketing tool. Based on export managers’ beliefs about social media use outcomes, as well as their attitudes, intention to use, and actual use of these applications of Web 2.0, three groups of Spanish exporters are identified according their managerial involvement with social media tools: ‘potential in SM’, ‘initiated in SM’, and ‘expert in SM’. Considering other firm characteristics and type of sector, these three clusters of exporting firms are fully characterized and their relationship with firm performance is determined. From these results, relevant implications emerge for academic researchers, entrepreneur-managers and policy-makers.

Suggested Citation

  • Alarcón-del-Amo, María-del-Carmen & Rialp-Criado, Alex & Rialp-Criado, Josep, 2018. "Examining the impact of managerial involvement with social media on exporting firm performance," International Business Review, Elsevier, vol. 27(2), pages 355-366.
    • Handle: RePEc:eee:iburev:v:27:y:2018:i:2:p:355-366
    DOI: 10.1016/j.ibusrev.2017.09.003
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    9. Martina Aronica & Rubinia Celeste Bonfanti & Davide Piacentino, 2021. "Social media adoption in Italian firms. Opportunities and challenges for lagging regions," Papers in Regional Science, Wiley Blackwell, vol. 100(4), pages 959-978, August.
    10. Wang, Wei & Liang, Qiaozhuan & Mahto, Raj V. & Deng, Wei & Zhang, Stephen X., 2020. "Entrepreneurial entry: The role of social media," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    11. Mara Bergamaschi & Cristina Bettinelli & Elena Lissana & Pasquale Massimo Picone, 2021. "Past, ongoing, and future debate on the interplay between internationalization and digitalization," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 983-1032, December.
    12. Fraccastoro, Sara & Gabrielsson, Mika & Chetty, Sylvie, 2021. "Social Media Firm Specific Advantages as Enablers of Network Embeddedness of International Entrepreneurial Ventures," Journal of World Business, Elsevier, vol. 56(3).
    13. Andreu Blesa-Pérez & María Ripollés-Meliá & Alex Rialp-Criado & Josep Rialp-Criado, 2023. "Introduction to the special issue: Digitalisation and servitisation in international entrepreneurship," Journal of International Entrepreneurship, Springer, vol. 21(2), pages 150-156, June.
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    15. Frank Miyebi Pukon & Ehijiele Ekienabor, 2024. "Social Media Impact on Employees Performance in Selected Information Technology Companies in Nigeria," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(1), pages 253-268, January.
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    17. Liu, Zhenyuan & Geng, Ruoqi & Tse, Ying Kei (Mike) & Han, Shuihua, 2023. "Mapping the relationship between social media usage and organizational performance: A meta-analysis," Technological Forecasting and Social Change, Elsevier, vol. 187(C).

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