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Influencing secondary school STUDENTS’ conservation behavior intention through an interpretive education program on the malayan tapir

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  • Lim, E.A
  • Manohar, M.
  • Aziz, Azlizam
  • Zakaria, M.

Abstract

•Interpretation was used as a communication tool to influence behavior intention.•The pre-test post-test experimental design identifies successful interpretive elements in influencing behavior intention.•Thematic and organized interpretive program was effective in influencing students subjective norms and behavior intention.•Interpretation made information and experiences relevant to students.•Interpretation provoked thinking processes and emotions.

Suggested Citation

  • Lim, E.A & Manohar, M. & Aziz, Azlizam & Zakaria, M., 2016. "Influencing secondary school STUDENTS’ conservation behavior intention through an interpretive education program on the malayan tapir," Evaluation and Program Planning, Elsevier, vol. 58(C), pages 60-69.
  • Handle: RePEc:eee:epplan:v:58:y:2016:i:c:p:60-69
    DOI: 10.1016/j.evalprogplan.2016.05.008
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    References listed on IDEAS

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    1. Teasdale, Rebecca M. & Strasser, Mikayla & Moore, Ceily & Graham, Kara E., 2023. "Evaluative criteria in practice: Findings from an analysis of evaluations published in Evaluation and Program Planning," Evaluation and Program Planning, Elsevier, vol. 97(C).

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