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Perceived government initiatives: Scale development, validation and impact on consumers' pro-environmental behaviour

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  • Mohanty, Pradeep Kumar
  • Patro, Archana
  • Harindranath, R.M.
  • Senthil Kumar, N.
  • Panda, Debadutta Kumar
  • Dubey, Ritesh

Abstract

Recent Government Initiatives towards popularising energy efficient appliances in India have created public consciousness about energy efficiency and cost-saving. This study examines the public perception towards energy policy and the subsequent consumer purchase behaviour towards energy efficient aplliances. The study developed a new scale on perceived government initiatives from consumers' perspective by exploring the social and psychological behaviour and subsequently operationalizing the construct. The reliability and validity of the developed construct, and their impact on consumers' pro environmental behaviour were estimated using maximum likelihood estimation. Public expectations from such government initiatives have been broadly categorized into four dimensions such as social influence, optimism, purchase preferences, and overall attitude. Overall findings reveal that the perceived government initiatives positively influences consumers' pro environmental behaviour. The study emphasizes the need for coordinated planning between manufacturers and the policy makers to further popularize energy efficient appliances among the public.

Suggested Citation

  • Mohanty, Pradeep Kumar & Patro, Archana & Harindranath, R.M. & Senthil Kumar, N. & Panda, Debadutta Kumar & Dubey, Ritesh, 2021. "Perceived government initiatives: Scale development, validation and impact on consumers' pro-environmental behaviour," Energy Policy, Elsevier, vol. 158(C).
    • Handle: RePEc:eee:enepol:v:158:y:2021:i:c:s0301421521004043
    DOI: 10.1016/j.enpol.2021.112534
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    2. Yongliang Yang & Yuting Zhu & Xiaopeng Wang & Yi Li, 2022. "The Perception of Environmental Information Disclosure on Rural Residents’ Pro-Environmental Behavior," IJERPH, MDPI, vol. 19(13), pages 1-22, June.
    3. Subarna Nandy & Neena Sondhi & Himanshu Joshi, 2024. "Toward a measure of brand pride: scale development and validation," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 430-448, July.

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