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Consumer behavioral adaption in EV fast charging through pricing

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  • Motoaki, Yutaka
  • Shirk, Matthew G.

Abstract

Despite recent developments surrounding fast electric vehicle charging and an ever growing interest in research, little is known about how people actually use direct current fast chargers (DCFC) or how different pricing may affect their recharging behavior. Understanding consumer behavior in DCFC usage is critical to successful deployment of DCFC and economical pricing of the service usage. This paper analyzes real-world field data to examine DCFC usage in the United States. In particular, it examines changes in recharging behavior between periods when the charging service was free and when it was not. Results from this study show evidence that a flat-rate fee has a negative effect on the usage efficiency of DCFC stations.

Suggested Citation

  • Motoaki, Yutaka & Shirk, Matthew G., 2017. "Consumer behavioral adaption in EV fast charging through pricing," Energy Policy, Elsevier, vol. 108(C), pages 178-183.
    • Handle: RePEc:eee:enepol:v:108:y:2017:i:c:p:178-183
    DOI: 10.1016/j.enpol.2017.05.051
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    References listed on IDEAS

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    Cited by:

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    2. Anamarija Falkoni & Antun Pfeifer & Goran Krajačić, 2020. "Vehicle-to-Grid in Standard and Fast Electric Vehicle Charging: Comparison of Renewable Energy Source Utilization and Charging Costs," Energies, MDPI, vol. 13(6), pages 1-22, March.
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    4. Motoaki, Yutaka & Yi, Wenqi & Salisbury, Shawn, 2018. "Empirical analysis of electric vehicle fast charging under cold temperatures," Energy Policy, Elsevier, vol. 122(C), pages 162-168.
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    6. Ye Yang & Zhongfu Tan & Yilong Ren, 2020. "Research on Factors That Influence the Fast Charging Behavior of Private Battery Electric Vehicles," Sustainability, MDPI, vol. 12(8), pages 1-19, April.
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    8. Arlt, Marie-Louise & Astier, Nicolas, 2023. "Do retail businesses have efficient incentives to invest in public charging stations for electric vehicles?," Energy Economics, Elsevier, vol. 124(C).
    9. Teevrat Garg & Ryan Hanna & Jeffrey Myers & Sebastian Tebbe & David G. Victor, 2024. "Electric Vehicle Charging at the Workplace: Experimental Evidence on Incentives and Environmental Nudges," CESifo Working Paper Series 11445, CESifo.
    10. Kacperski, Celina & Ulloa, Roberto & Klingert, Sonja & Kirpes, Benedikt & Kutzner, Florian, 2022. "Impact of incentives for greener battery electric vehicle charging – A field experiment," Energy Policy, Elsevier, vol. 161(C).
    11. Zhang, Lihui & Zhao, Zhenli & Yang, Meng & Li, Songrui, 2020. "A multi-criteria decision method for performance evaluation of public charging service quality," Energy, Elsevier, vol. 195(C).
    12. Steffen Limmer, 2019. "Dynamic Pricing for Electric Vehicle Charging—A Literature Review," Energies, MDPI, vol. 12(18), pages 1-24, September.
    13. Muratori, Matteo & Kontou, Eleftheria & Eichman, Joshua, 2019. "Electricity rates for electric vehicle direct current fast charging in the United States," Renewable and Sustainable Energy Reviews, Elsevier, vol. 113(C), pages 1-1.
    14. Chen-An Lin & Kevin Shang & Peng Sun, 2023. "Wait Time–Based Pricing for Queues with Customer-Chosen Service Times," Management Science, INFORMS, vol. 69(4), pages 2127-2146, April.
    15. Gönül, Ömer & Duman, A. Can & Güler, Önder, 2021. "Electric vehicles and charging infrastructure in Turkey: An overview," Renewable and Sustainable Energy Reviews, Elsevier, vol. 143(C).

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