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Taking a Stand through Food Choices? Characteristics of Political Food Consumption and Consumers in Finland

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  • Niva, Mari
  • Jallinoja, Piia

Abstract

This study looks at food as a realm of political consumption by examining buycotting and boycotting of foods for ethical, political or environmental reasons in Finland. The results of an Internet-based survey (N = 1021) showed that around half of the respondents often or occasionally both buycotted and boycotted foods. Multinomial regression models indicated that women, the highly educated, the political left, those who donated for charity, those whose food choices were motivated by domestic origin and ethical food production, and those who trusted that consumption choices, institutional actors and the media can advance ethical food production and consumption, were most likely to be active in buycotting and boycotting. Buycotters/boycotters were very active in buying local food but less eager, for instance, to buy organic or Fair Trade products or to reduce the use of meat or milk. The article concludes by critically assessing the complex relationship between buycotting/boycotting and sustainable practices and suggesting that consumers may be more willing to transform their eating patterns if other societal actors, too, make an effort to influence ethical food consumption.

Suggested Citation

  • Niva, Mari & Jallinoja, Piia, 2018. "Taking a Stand through Food Choices? Characteristics of Political Food Consumption and Consumers in Finland," Ecological Economics, Elsevier, vol. 154(C), pages 349-360.
  • Handle: RePEc:eee:ecolec:v:154:y:2018:i:c:p:349-360
    DOI: 10.1016/j.ecolecon.2018.08.013
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    References listed on IDEAS

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    1. Mari Niva & Johanna Mäkelä & Nina Kahma & Unni Kjærnes, 2014. "Eating Sustainably? Practices and Background Factors of Ecological Food Consumption in Four Nordic Countries," Journal of Consumer Policy, Springer, vol. 37(4), pages 465-484, December.
    2. Lauren Copeland, 2014. "Conceptualizing Political Consumerism: How Citizenship Norms Differentiate Boycotting from Buycotting," Political Studies, Political Studies Association, vol. 62, pages 172-186, April.
    3. Rezende, Daniel Carvalho de, 2014. "Politics in Food Markets: alternative modes of qualification and engaging," Brazilian Journal of Rural Economy and Sociology (Revista de Economia e Sociologia Rural-RESR), Sociedade Brasileira de Economia e Sociologia Rural, vol. 52(2), pages 1-14, June.
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    Cited by:

    1. Kim, Byeong Je & Chung, Ji-Bum, 2021. "When beef consumption becomes politicized: Longitudinal change of US beef purchase intention and political values in Korea," Food Policy, Elsevier, vol. 105(C).
    2. M. Chairul Basrun Umanailo, 2019. "Discourse on the Consumerist Community Consumption," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 5(4), pages 846-851, 04-2019.
    3. Faustine Régnier & Anne-Laure Dalstein & Clémence Rouballay & Louis Chauvel, 2022. "Eating in Season—A Lever of Sustainability? An Interview Study on the Social Perception of Seasonal Consumption," Sustainability, MDPI, vol. 14(9), pages 1-23, April.
    4. Lehtonen, Markku & de Carlo, Laurence, 2019. "Community energy and the virtues of mistrust and distrust: Lessons from Brighton and Hove energy cooperatives," Ecological Economics, Elsevier, vol. 164(C), pages 1-1.
    5. repec:arp:tjssrr:2019:p:1181-1186 is not listed on IDEAS

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