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Conceptualizing Political Consumerism: How Citizenship Norms Differentiate Boycotting from Buycotting

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  • Lauren Copeland

Abstract

type="main"> Most of the literature treats boycotting and buycotting – which collectively comprise political consumerism – as homogeneous acts, reflecting a single mode of behavior. However, several key differences between boycotts and buycotts suggest that the predictors of boycotting should be somewhat different from those of buycotting. In this article, I theorize that boycotting is more strongly associated with dutiful citizenship norms because it is punishment oriented and has several key features in common with electoral, interest-based politics. Buycotting, conversely, is more strongly associated with engaged citizenship norms because it is reward oriented and has more features in common with civic engagement. To test these theoretical expectations, I use original, nationally representative US survey data. The findings confirm my theoretical expectations, and they point to the role of changing citizenship norms rather than more traditional factors such as resources and psychological engagement as important in understanding contemporary political participation.

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  • Lauren Copeland, 2014. "Conceptualizing Political Consumerism: How Citizenship Norms Differentiate Boycotting from Buycotting," Political Studies, Political Studies Association, vol. 62, pages 172-186, April.
    • Handle: RePEc:bla:polstu:v:62:y:2014:i::p:172-186
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    File URL: http://hdl.handle.net/10.1111/1467-9248.12067
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    Cited by:

    1. Duman, Sumeyra & Ozgen, Ozge, 2018. "Willingness to punish and reward brands associated to a political ideology (BAPI)," Journal of Business Research, Elsevier, vol. 86(C), pages 468-478.
    2. Hoffmann, Stefan & Balderjahn, Ingo & Seegebarth, Barbara & Mai, Robert & Peyer, Mathias, 2018. "Under Which Conditions Are Consumers Ready to Boycott or Buycott? The Roles of Hedonism and Simplicity," Ecological Economics, Elsevier, vol. 147(C), pages 167-178.
    3. Niva, Mari & Jallinoja, Piia, 2018. "Taking a Stand through Food Choices? Characteristics of Political Food Consumption and Consumers in Finland," Ecological Economics, Elsevier, vol. 154(C), pages 349-360.
    4. Grzegorz Zasuwa, 2019. "The Role of Individual- and Contextual-Level Social Capital in Product Boycotting: A Multilevel Analysis," Sustainability, MDPI, vol. 11(4), pages 1-16, February.
    5. Desirée Campagna & Giulio Caperna & Valentina Montalto, 2020. "Does Culture Make a Better Citizen? Exploring the Relationship Between Cultural and Civic Participation in Italy," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 149(2), pages 657-686, June.
    6. Georgios Kyroglou & Matt Henn, 2022. "On Measuring Political Consumerism: An Exploratory Study Among Young People in the UK and in Greece," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 163(3), pages 1191-1220, October.
    7. Jennifer Oser, 2017. "Assessing How Participators Combine Acts in Their “Political Tool Kits”: A Person-Centered Measurement Approach for Analyzing Citizen Participation," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 133(1), pages 235-258, August.
    8. Georgios Kyroglou & Matt Henn, 2017. "Political Consumerism as a Neoliberal Response to Youth Political Disengagement," Societies, MDPI, vol. 7(4), pages 1-16, December.
    9. Julia Christis & Yijing Wang, 2021. "Communicating Environmental CSR towards Consumers: The Impact of Message Content, Message Style and Praise Tactics," Sustainability, MDPI, vol. 13(7), pages 1-17, April.

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