IDEAS home Printed from https://ideas.repec.org/a/eee/bushor/v63y2020i6p763-772.html
   My bibliography  Save this article

Design thinking for innovation: Considering distinctions, fit, and use in firms

Author

Listed:
  • Nakata, Cheryl

Abstract

As firms struggle with high failure rates when developing new products and services, they seek new approaches to innovation. One method garnering attention is design thinking (DT), a design-based method of problem solving. Businesses as varied as Airbnb and PepsiCo are embracing DT in growing numbers, but some may be joining the bandwagon without understanding its distinctions compared to the main alternative, the Stage-Gate (SG) methodology. SG, a project-review process, is used in many firms today to create innovations. To guide managerial consideration of DT, this article provides an explanation of DT as compared with SG, a framework to assess DT’s fit with the firm, and ways DT may be effectively used.

Suggested Citation

  • Nakata, Cheryl, 2020. "Design thinking for innovation: Considering distinctions, fit, and use in firms," Business Horizons, Elsevier, vol. 63(6), pages 763-772.
    • Handle: RePEc:eee:bushor:v:63:y:2020:i:6:p:763-772
    DOI: 10.1016/j.bushor.2020.07.008
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0007681320301002
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.bushor.2020.07.008?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Cooper, Robert G., 1990. "Stage-gate systems: A new tool for managing new products," Business Horizons, Elsevier, vol. 33(3), pages 44-54.
    2. Engel, Jerome S. & del-Palacio, Itxaso, 2009. "Global networks of clusters of innovation: Accelerating the innovation process," Business Horizons, Elsevier, vol. 52(5), pages 493-503, September.
    3. David Dunne, 2018. "Implementing design thinking in organizations: an exploratory study," Journal of Organization Design, Springer;Organizational Design Community, vol. 7(1), pages 1-16, December.
    4. James W. Dean & Mark P. Sharfman, 1993. "Procedural Rationality In The Strategic Decision‐Making Process," Journal of Management Studies, Wiley Blackwell, vol. 30(4), pages 587-610, July.
    5. Stevens, Eric & Dimitriadis, Sergios, 2004. "New service development through the lens of organisational learning: evidence from longitudinal case studies," Journal of Business Research, Elsevier, vol. 57(10), pages 1074-1084, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mortati, Marzia & Magistretti, Stefano & Cautela, Cabirio & Dell’Era, Claudio, 2023. "Data in design: How big data and thick data inform design thinking projects," Technovation, Elsevier, vol. 122(C).
    2. Granato, Giulia & Fischer, Arnout R.H. & van Trijp, Hans C.M., 2022. "“Misalignments between users and designers as source of inspiration: A novel hybrid method for physical new product development”," Technovation, Elsevier, vol. 111(C).
    3. Samadhiya, Ashutosh & Agrawal, Rajat, 2022. "Developing a handloom through d.schools design thinking approach," Technology in Society, Elsevier, vol. 71(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Peschl, Markus F. & Bottaro, Gloria & Hartner-Tiefenthaler, Martina & Rötzer, Katharina, 2014. "Learning how to innovate as a socio-epistemological process of co-creation. Towards a constructivist teaching strategy for innovation," MPRA Paper 66539, University Library of Munich, Germany.
    2. Fabio Magnacca & Riccardo Giannetti, 2024. "Management accounting and new product development: a systematic literature review and future research directions," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 28(2), pages 651-685, June.
    3. Bookhagen, Andrea & Sperber, Sonja, 2017. "Kundenintegration in den Entwicklungsprozess von Produktinnovationen durch Crowdsourcing," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 2(01/2017), pages 21-37.
    4. Dziallas, Marisa & Blind, Knut, 2019. "Innovation indicators throughout the innovation process: An extensive literature analysis," Technovation, Elsevier, vol. 80, pages 3-29.
    5. Pravee Kruachottikul & Pinnaree Tea-makorn & Poomsiri Dumrongvute & Solaphat Hemrungrojn & Natawut Nupairoj & Ornsiree Junchaya & Sukrit Vinayavekhin, 2024. "MediGate: a MedTech product innovation development process from university research to successful commercialization within emerging markets," Journal of Innovation and Entrepreneurship, Springer, vol. 13(1), pages 1-43, December.
    6. Witell, Lars & Gebauer, Heiko & Jaakkola, Elina & Hammedi, Wafa & Patricio, Lia & Perks, Helen, 2017. "A bricolage perspective on service innovation," Journal of Business Research, Elsevier, vol. 79(C), pages 290-298.
    7. Stanislav Avsec, 2023. "Design Thinking to Envision More Sustainable Technology-Enhanced Teaching for Effective Knowledge Transfer," Sustainability, MDPI, vol. 15(2), pages 1-26, January.
    8. Sophie Hooge & Milena Klasing Chen & Dominique Laousse, 2019. "Managing the emergence of concepts in fuzzy front end: a framework of strategic performance and emerging process of innovation briefs," Post-Print hal-02167857, HAL.
    9. Katarzyna Piwowar‐Sulej, 2021. "Core functions of Sustainable Human Resource Management. A hybrid literature review with the use of H‐Classics methodology," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(4), pages 671-693, July.
    10. Andreas Kallmuenzer & Andreas Strobl & Mike Peters, 2018. "Tweaking the entrepreneurial orientation–performance relationship in family firms: the effect of control mechanisms and family-related goals," Review of Managerial Science, Springer, vol. 12(4), pages 855-883, October.
    11. Takey, Silvia Mayumi & Carvalho, Marly M., 2016. "Fuzzy front end of systemic innovations: A conceptual framework based on a systematic literature review," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 97-109.
    12. Da Mota de Pina E Cunha, A.M., 1998. "Determinants of Product Innovation in Organizations : Practices and Performance in the Portugese Financial Sector," Other publications TiSEM e6e4e56e-b72a-4392-8d79-f, Tilburg University, School of Economics and Management.
    13. Kindström, Daniel & Kowalkowski, Christian & Sandberg, Erik, 2013. "Enabling service innovation: A dynamic capabilities approach," Journal of Business Research, Elsevier, vol. 66(8), pages 1063-1073.
    14. Nicolas Ricci & Sophie Hooge, 2024. "Caractériser la diversité des processus de création dans les Industries Culturelles et Créatives : une analyse qualitative comparée des régimes de conception créatifs," Post-Print hal-04759786, HAL.
    15. Haarhaus, Tim & Liening, Andreas, 2020. "Building dynamic capabilities to cope with environmental uncertainty: The role of strategic foresight," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    16. Jan Mattsson & Helge Helmersson & Katarina Stetler, 2016. "Motivation Fatigue As A Threat To Innovation: Bypassing The Productivity Dilemma In R&D By Cyclic Production," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(02), pages 1-23, February.
    17. Samuel Adomako & Kwabena Frimpong & Joseph Amankwah-Amoah & Francis Donbesuur & Robert A. Opoku, 2021. "Strategic Decision Speed and International Performance: The Roles of Competitive Intensity, Resource Flexibility, and Structural Organicity," Management International Review, Springer, vol. 61(1), pages 27-55, March.
    18. Luis Filipe Lages, 2016. "VCW—Value Creation Wheel: Innovation, technology, business, and society," Nova SBE Working Paper Series wp600, Universidade Nova de Lisboa, Nova School of Business and Economics.
    19. Gonzalo Maldonado-Guzmán & José Trinidad Marín-Aguilar & Sandra Yesenia Pinzón-Castro, 2017. "Service Innovation in Mexican Small Business," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 7(4), pages 1-1.
    20. Iker Legarda & Ion Iriarte & Maya Hoveskog & Daniel Justel-Lozano, 2021. "A Model for Measuring and Managing the Impact of Design on the Organization: Insights from Four Companies," Sustainability, MDPI, vol. 13(22), pages 1-23, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:bushor:v:63:y:2020:i:6:p:763-772. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/bushor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.