IDEAS home Printed from https://ideas.repec.org/a/zbw/afmpwm/261120.html
   My bibliography  Save this article

Kundenintegration in den Entwicklungsprozess von Produktinnovationen durch Crowdsourcing

Author

Listed:
  • Bookhagen, Andrea
  • Sperber, Sonja

Abstract

Nachdem sich die zentralen Prozesse zur Entwicklung neuer Produkte in den vergangenen Jahren in Richtung der Integration von Unternehmensexternen in den ursprünglich internen Innovationsprozess verschoben haben, sind diverse Begriffe wie die kollaborative Produktentwicklung, die Integration des Kundenwissens, Co-Design, Open Innovation und Crowdsourcing in den Fokus gerückt. Besonders das auf dem Grundsatz der "Weisheit der Masse" basierende Prinzip des Crowdsourcing wird dabei als wegweisendes Tool im Innovationsmanagement angesehen. Es bedarf demnach einer Evaluation der Erfolgsaussichten der Öffnung des internen Prozesses gegenüber der externen Umwelt im Zuge des Crowdsourcing und der damit verbundenen Herausforderungen. Dabei wird auch die Frage adressiert, inwiefern dieses - bisher üblicherweise in Massenmärkten Anwendung findende - Prinzip theoretisch auch für andere Märkte von Relevanz ist, bspw. den Luxusmarkt. Die Erkenntnis über das Potenzial des Crowdsourcing für die Unternehmenspraxis wird in diesem Beitrag ebenso vermittelt wie Handlungsempfehlungen für Innovationsmanager.

Suggested Citation

  • Bookhagen, Andrea & Sperber, Sonja, 2017. "Kundenintegration in den Entwicklungsprozess von Produktinnovationen durch Crowdsourcing," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 2(01/2017), pages 21-37.
    • Handle: RePEc:zbw:afmpwm:261120
    DOI: 10.15459/95451.9
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/261120/1/afm-praxiswissen-01-2017-s021-037.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.15459/95451.9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Eric von Hippel, 1986. "Lead Users: A Source of Novel Product Concepts," Management Science, INFORMS, vol. 32(7), pages 791-805, July.
    2. Sonja Christina Sperber, 2017. "The Top Managers' Impact On Opening The Organizational Culture To Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(02), pages 1-42, February.
    3. Cooper, Robert G., 1990. "Stage-gate systems: A new tool for managing new products," Business Horizons, Elsevier, vol. 33(3), pages 44-54.
    4. V. Krishnan & Karl T. Ulrich, 2001. "Product Development Decisions: A Review of the Literature," Management Science, INFORMS, vol. 47(1), pages 1-21, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pravee Kruachottikul & Pinnaree Tea-makorn & Poomsiri Dumrongvute & Solaphat Hemrungrojn & Natawut Nupairoj & Ornsiree Junchaya & Sukrit Vinayavekhin, 2024. "MediGate: a MedTech product innovation development process from university research to successful commercialization within emerging markets," Journal of Innovation and Entrepreneurship, Springer, vol. 13(1), pages 1-43, December.
    2. Da Mota de Pina E Cunha, A.M., 1998. "Determinants of Product Innovation in Organizations : Practices and Performance in the Portugese Financial Sector," Other publications TiSEM e6e4e56e-b72a-4392-8d79-f, Tilburg University, School of Economics and Management.
    3. Luis Filipe Lages, 2016. "VCW Value Creation Wheel: Innovation, technology, business, and society," Nova SBE Working Paper Series wp600, Universidade Nova de Lisboa, Nova School of Business and Economics.
    4. Berchicci, L. & Tucci, C.L., 2008. "Market Feedback and Team Commitment in Radical Product Innovation Process," ERIM Report Series Research in Management ERS-2008-069-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    5. Klessova, Svetlana & Engell, Sebastian & Thomas, Catherine, 2022. "Assessment of the advancement of market-upstream innovations and of the performance of research and innovation projects," Technovation, Elsevier, vol. 116(C).
    6. Lages, Luis Filipe, 2016. "VCW—Value Creation Wheel: Innovation, technology, business, and society," Journal of Business Research, Elsevier, vol. 69(11), pages 4849-4855.
    7. Ghezzi, Antonio & Cavallo, Angelo, 2020. "Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches," Journal of Business Research, Elsevier, vol. 110(C), pages 519-537.
    8. Van Horne, Constance & Frayret, Jean-Marc & Poulin, Diane, 2006. "Creating value with innovation: From centre of expertise to the forest products industry," Forest Policy and Economics, Elsevier, vol. 8(7), pages 751-761, October.
    9. Yasser Alizadeh & Antonie J. Jetter, 2019. "Pathways for Balancing Exploration and Exploitation in Innovations: A Review and Expansion of Ambidexterity Theory," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(05), pages 1-33, August.
    10. Elena Koriajnova & Renaud Garcia-Bardidia, 2012. "Modalités de la co-production des applications Android : une analyse par les fils de discussion," Post-Print hal-03029694, HAL.
    11. Mahr, Dominik & Lievens, Annouk, 2012. "Virtual lead user communities: Drivers of knowledge creation for innovation," Research Policy, Elsevier, vol. 41(1), pages 167-177.
    12. Cedergren, Stefan & Wall, Anders & Norström, Christer, 2010. "Evaluation of performance in a product development context," Business Horizons, Elsevier, vol. 53(4), pages 359-369, July.
    13. Granato, Giulia & Fischer, Arnout R.H. & van Trijp, Hans C.M., 2022. "“Misalignments between users and designers as source of inspiration: A novel hybrid method for physical new product development”," Technovation, Elsevier, vol. 111(C).
    14. Alan MacCormack & Roberto Verganti & Marco Iansiti, 2001. "Developing Products on "Internet Time": The Anatomy of a Flexible Development Process," Management Science, INFORMS, vol. 47(1), pages 133-150, January.
    15. Jukka Majava & Jouko Nuottila & Harri Haapasalo & Kris M. Y. Law, 2013. "Customer Definition and Representation in Market-Driven Product Development," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management,, ToKnowPress.
    16. Onesun Steve Yoo & Tingliang Huang & Kenan Arifoğlu, 2021. "A Theoretical Analysis of the Lean Start-up Method," Marketing Science, INFORMS, vol. 40(3), pages 395-412, May.
    17. Bjorn De Koeijer & Jos De Lange & Renee Wever, 2017. "Desired, Perceived, and Achieved Sustainability: Trade-Offs in Strategic and Operational Packaging Development," Sustainability, MDPI, vol. 9(10), pages 1-29, October.
    18. Dziallas, Marisa, 2020. "How to evaluate innovative ideas and concepts at the front-end?," Journal of Business Research, Elsevier, vol. 110(C), pages 502-518.
    19. Svetlana Klessova & Sebastian Engell & Catherine Thomas, 2022. "Assessment of the advancement of market-upstream innovations and of the performance of research and innovation projects," Post-Print hal-03636260, HAL.
    20. Liew, Angela, 2015. "The use of technology-structured management controls: changes in senior management’s decision-making behaviours," International Journal of Accounting Information Systems, Elsevier, vol. 17(C), pages 37-64.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:afmpwm:261120. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://arbeitsgemeinschaft.marketing/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.