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Новые контуры цифровизации за рубежом и в России: экономика совместного потребления // New Contours of Digitalization Abroad and in Russia: the Economy of Collaborative Consumption

Author

Listed:
  • N. Revenko S.

    (Financial University, Moscow)

  • Н. Ревенко С.

    (Финансовый университет, Москва)

Abstract

The subject of the research is the collaborative consumption economy (CCE) as one of the trends in the digital economy. The purpose of the research was to identify the scope of the CCE and its main directions. Based on the critical analysis of existing viewpoints, it is concluded that the CCE refers to the relationships between end-users, namely individuals and legal entities, during a limited chronological period with respect to the use of temporarily free goods or services without transfer of ownership. It was revealed that the most interesting CCE projects were related to the lease of housing and vehicles. Other areas of the CCE applications are leasing various things and other property, shooting films, creating music and computer programs involving a significant number of people or attracting the money of listeners and spectators as well as sharing digital content. Examples of the most successful digital platforms for the CCE operation are given. The viewpoint of experts who classify certain types of commercial activities as the collaborative consumption is criticized. Changes that are constantly taking place in this sector are explained. Предмет исследования — экономика совместного потребления (ЭСП), являющаяся одним из направлений развития цифровой экономики. Цель работы — выявление сферы охвата ЭСП и ее основных направлений. На основе критического анализа существующих точек зрений сделан вывод о том, что ЭСП — это отношения между конечными потребителями, а именно: физическими и юридическими лицами по использованию в течение ограниченного хронологического периода временно свободных товаров или услуг без передачи права собственности. Выявлено, что наиболее интересные проекты ЭСП связаны с арендой жилья и транспортных средств. Другие сферы применения ЭСП — сдача в аренду вещей и другого имущества, создание фильмов, музыкальных произведений и компьютерных программ с участием значительного числа людей или с привлечением денежных средств слушателей и зрителей, совместное использование цифрового контента. Приведены примеры наиболее успешных цифровых платформ, с помощью которых функционирует ЭСП. Подвергнута критике точка зрения экспертов, причисляющих к ЭСП отдельные виды коммерческой деятельности. Дано объяснение изменений, постоянно происходящих в этом секторе.

Suggested Citation

  • N. Revenko S. & Н. Ревенко С., 2018. "Новые контуры цифровизации за рубежом и в России: экономика совместного потребления // New Contours of Digitalization Abroad and in Russia: the Economy of Collaborative Consumption," Экономика. Налоги. Право // Economics, taxes & law, ФГОБУ "Финансовый университет при Правительстве Российской Федерации" // Financial University under The Government of Russian Federation, vol. 11(2), pages 103-110.
    • Handle: RePEc:scn:econom:y:2018:i:2:p:103-110
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    References listed on IDEAS

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    1. Belk, Russell, 2014. "You are what you can access: Sharing and collaborative consumption online," Journal of Business Research, Elsevier, vol. 67(8), pages 1595-1600.
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