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Big data dreams: A framework for corporate strategy

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  • Mazzei, Matthew J.
  • Noble, David

Abstract

The phenomenon of big data—large, diverse, complex, and/or longitudinal data sets—is having a stark influence on organizational strategy making. An increase in levels of data and technological capabilities is redefining innovation, competition, and productivity. This article contributes to both practical strategic application and academic research in the strategic management domain by presenting a framework that identifies how big data improves functional capabilities within organizations, shapes entirely new industries, and is a key component of innovative and disruptive strategies used by learning organizations to diversify and break down barriers of traditionally defined industries. This framework provides an appropriate basis for internal corporate strategy discussions that surround big data investments by explaining how firms create value through various approaches. In addition, we offer guidance for how firms might derive their own big data approach through the merits of aligning data strategy aspirations with data strategy authenticity.

Suggested Citation

  • Mazzei, Matthew J. & Noble, David, 2017. "Big data dreams: A framework for corporate strategy," Business Horizons, Elsevier, vol. 60(3), pages 405-414.
    • Handle: RePEc:eee:bushor:v:60:y:2017:i:3:p:405-414
    DOI: 10.1016/j.bushor.2017.01.010
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    1. Vincenzo Morabito, 2015. "Big Data and Analytics," Springer Books, Springer, edition 127, number 978-3-319-10665-6, October.
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    Cited by:

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    14. Andrea De Mauro & Marco Greco & Michele Grimaldi, 2019. "Understanding Big Data Through a Systematic Literature Review: The ITMI Model," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 18(04), pages 1433-1461, July.
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    16. Alberto Bertello & Alberto Ferraris & Stefano Bresciani & Paola Bernardi, 2021. "Big data analytics (BDA) and degree of internationalization: the interplay between governance of BDA infrastructure and BDA capabilities," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 1035-1055, December.
    17. Nani, Albi, 2023. "Valuing big data: An analysis of current regulations and proposal of frameworks," International Journal of Accounting Information Systems, Elsevier, vol. 51(C).
    18. Katharina Cepa, 2021. "Understanding interorganizational big data technologies: How technology adoption motivations and technology design shape collaborative dynamics," Journal of Management Studies, Wiley Blackwell, vol. 58(7), pages 1761-1799, November.
    19. Blasco-Arcas, Lorena & Lee, Hsin-Hsuan Meg & Kastanakis, Minas N. & Alcañiz, Mariano & Reyes-Menendez, Ana, 2022. "The role of consumer data in marketing: A research agenda," Journal of Business Research, Elsevier, vol. 146(C), pages 436-452.
    20. Yuli Marcela Suárez-Rico & Mauricio Gómez-Villegas & María Antonia García-Benau, 2018. "Exploring Twitter for CSR Disclosure: Influence of CEO and Firm Characteristics in Latin American Companies," Sustainability, MDPI, vol. 10(8), pages 1-19, July.
    21. Korayim, Diana & Chotia, Varun & Jain, Girish & Hassan, Sharfa & Paolone, Francesco, 2024. "How big data analytics can create competitive advantage in high-stake decision forecasting? The mediating role of organizational innovation," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
    22. Acciarini, Chiara & Cappa, Francesco & Boccardelli, Paolo & Oriani, Raffaele, 2023. "How can organizations leverage big data to innovate their business models? A systematic literature review," Technovation, Elsevier, vol. 123(C).
    23. Candice WALLS & Brian BARNARD, 2020. "Success Factors of Big Data to Achieve Organisational Performance: Theoretical Perspectives," Expert Journal of Business and Management, Sprint Investify, vol. 8(1), pages 1-16.
    24. Gordon Bowen & Dominic Appiah & Sebastian Okafor, 2020. "The Influence of Corporate Social Responsibility (CSR) and Social Media on the Strategy Formulation Process," Sustainability, MDPI, vol. 12(15), pages 1-13, July.

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