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How should a company respond to a product harm crisis? The role of corporate reputation and consumer-based cues

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  • Laufer, Daniel
  • Coombs, W. Timothy

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  • Laufer, Daniel & Coombs, W. Timothy, 2006. "How should a company respond to a product harm crisis? The role of corporate reputation and consumer-based cues," Business Horizons, Elsevier, vol. 49(5), pages 379-385.
    • Handle: RePEc:eee:bushor:v:49:y:2006:i:5:p:379-385
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    References listed on IDEAS

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    1. Stephen W. Pruitt & David R. Peterson, 1986. "Security Price Reactions Around Product Recall Announcements," Journal of Financial Research, Southern Finance Association;Southwestern Finance Association, vol. 9(2), pages 113-122, June.
    2. Berman, Barry, 1999. "Planning for the inevitable product recall," Business Horizons, Elsevier, vol. 42(2), pages 69-78.
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