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Understanding the Australian environmental volunteering market: A basis for behavioural change and a sustainable future

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  • Randle, Melanie
  • Dolnicar, Sara

Abstract

The world is facing an environmental crisis. Long-term environmental sustainability requires social change: individuals need to take personal responsibility for the environment and change their behaviour. Environmental volunteering organisations play a key role in this process: they create opportunities for individuals to improve their natural environment, they facilitate behavioural change. Successful facilitation of behavioural change requires in-depth understanding of the environmental volunteering market to identify those individuals most likely to volunteer, compete successfully and create targeted, motivating marketing campaigns.

Suggested Citation

  • Randle, Melanie & Dolnicar, Sara, 2009. "Understanding the Australian environmental volunteering market: A basis for behavioural change and a sustainable future," Australasian marketing journal, Elsevier, vol. 17(4), pages 192-203.
    • Handle: RePEc:eee:aumajo:v:17:y:2009:i:4:p:192-203
    DOI: 10.1016/j.ausmj.2009.06.001
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    References listed on IDEAS

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    1. Stearns, Timothy M. & Carter, Nancy M. & Reynolds, Paul D. & Williams, Mary L., 1995. "New firm survival: Industry, strategy, and location," Journal of Business Venturing, Elsevier, vol. 10(1), pages 23-42, January.
    2. F. Thomas Juster, 1966. "Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design," NBER Books, National Bureau of Economic Research, Inc, number just66-2.
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    Cited by:

    1. Kyle M. Woosnam & Marianna Strzelecka & Gwendelyn S. Nisbett & Samuel J. Keith, 2019. "Examining Millennials’ Global Citizenship Attitudes and Behavioral Intentions to Engage in Environmental Volunteering," Sustainability, MDPI, vol. 11(8), pages 1-18, April.

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