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Typography and tourism places: The case of the English seaside resort

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  • Burns, Justin
  • Jarratt, David

Abstract

This article examines tourism through the prism of graphic design, providing an analysis of the relationship between typography and popular English seaside resorts. Along Blackpool's, Brighton's and Scarborough's promenades, typefaces are observed, categorised, and mapped; additionally, we depict significant typefaces and discuss their characteristics. The research methods employed also provide a template to explore other typographical environments. The research findings reveal, for the first time, that certain combinations of typographical usage have become a distinct attribute of tourism design within the built environment of these resorts. Moreover, this is the rationale for a proposed typographic reference resource, enabling businesses and Destination Management Organisations to make better-informed design and marketing decisions.

Suggested Citation

  • Burns, Justin & Jarratt, David, 2022. "Typography and tourism places: The case of the English seaside resort," Annals of Tourism Research, Elsevier, vol. 97(C).
    • Handle: RePEc:eee:anture:v:97:y:2022:i:c:s0160738322001414
    DOI: 10.1016/j.annals.2022.103490
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    References listed on IDEAS

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    3. Elisabeth Kastenholz & Celeste Eusébio & Maria João Carneiro, 2016. "Purchase of local products within the rural tourist experience context," Tourism Economics, , vol. 22(4), pages 729-748, August.
    4. Richards, Greg, 2020. "Designing creative places: The role of creative tourism," Annals of Tourism Research, Elsevier, vol. 85(C).
    5. Volo, Serena, 2021. "The experience of emotion: Directions for tourism design," Annals of Tourism Research, Elsevier, vol. 86(C).
    6. Williams, Allan M. & Rodriguez, Isabel & Makkonen, Teemu, 2020. "Innovation and smart destinations: Critical insights," Annals of Tourism Research, Elsevier, vol. 83(C).
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