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Unfamiliar light: the production of enchantment

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  • Lovell, Jane
  • Griffin, Howard

Abstract

This article makes an original contribution to tourism research by examining how enchantment is produced. Light installations are presented as storyscapes, crafted from technical metamorphoses and mythical, fairytale and folklore narratives. The findings uncover the importance of the creative praxis of designers, which infuses the peculiarly enchanting affective agency and presence of their installations. We demonstrate how the production of enchantment differs conceptually from other forms of tourism development by offering visitors disturbing, sublime, uncanny, unexpected experiences. This leads to a reappraisal of the imagineering of tourist enchantment as less programmed and more anarchic. The findings indicate how enchantment can defamiliarise and refresh intangible cultural heritage, opening up the possibility of new imaginative thresholds within the tourism industry.

Suggested Citation

  • Lovell, Jane & Griffin, Howard, 2022. "Unfamiliar light: the production of enchantment," Annals of Tourism Research, Elsevier, vol. 92(C).
    • Handle: RePEc:eee:anture:v:92:y:2022:i:c:s0160738321002061
    DOI: 10.1016/j.annals.2021.103328
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    References listed on IDEAS

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    1. Lovell, Jane & Thurgill, James, 2021. "Extending hot authentication: Imagining fantasy space," Annals of Tourism Research, Elsevier, vol. 87(C).
    2. Valeria Lo Iacono & Paul Symonds & David H.K. Brown, 2016. "Skype as a Tool for Qualitative Research Interviews," Sociological Research Online, , vol. 21(2), pages 103-117, May.
    3. Farrelly, Francis & Kock, Florian & Josiassen, Alexander, 2019. "Cultural heritage authenticity: A producer view," Annals of Tourism Research, Elsevier, vol. 79(C).
    4. Hartmann, Benjamin J. & Brunk, Katja H., 2019. "Nostalgia marketing and (re-)enchantment," International Journal of Research in Marketing, Elsevier, vol. 36(4), pages 669-686.
    5. Knudsen, Daniel C. & Rickly, Jillian M. & Vidon, Elizabeth S., 2016. "The fantasy of authenticity: Touring with Lacan," Annals of Tourism Research, Elsevier, vol. 58(C), pages 33-45.
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    Cited by:

    1. Petr, Christine & Caudan, Paul, 2024. "Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    2. Christine Petr & Paul Caudan, 2024. "Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears," Post-Print hal-04554364, HAL.
    3. Christou, Prokopis A. & Pericleous, Katerina & Komppula, Raija, 2023. "Designing and offering legend-based experiences: Perspectives of Santa Claus in the Joulupukin Pajakylä," Annals of Tourism Research, Elsevier, vol. 98(C).

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