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Power struggles and playing politics: An application of Bourdieu's cultural intermediation theory to place marketing

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  • Warren, Giannina
  • Dilmperi, Athina
  • Dinnie, Keith

Abstract

Place branding strategies contribute to policy decisions that shape a city. Little research, however, investigates how place marketers influence the decision-making of those higher up in the value chain. Drawing upon Bourdieu's theory of cultural intermediation, we identify where these professionals exhibit influence in a city branding endeavour and what impact they have on policy decisions. We report results of semi-structured interviews with senior place marketers at 13 cities around the world and find that policy decisions are influenced in unofficial, hidden and non-systemic ways, including identifying and working with key stakeholders behind the scenes, playing politics, and applying a promotional lens to policy endeavours. We discuss these findings and their implications on theory and practice.

Suggested Citation

  • Warren, Giannina & Dilmperi, Athina & Dinnie, Keith, 2021. "Power struggles and playing politics: An application of Bourdieu's cultural intermediation theory to place marketing," Annals of Tourism Research, Elsevier, vol. 91(C).
    • Handle: RePEc:eee:anture:v:91:y:2021:i:c:s0160738321001547
    DOI: 10.1016/j.annals.2021.103276
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    References listed on IDEAS

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    1. Mihalis Kavaratzis & G. J. Ashworth, 2005. "City Branding: An Effective Assertion Of Identity Or A Transitory Marketing Trick?," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 96(5), pages 506-514, December.
    2. Alan C. Middleton, 2011. "City Branding and Inward Investment," Palgrave Macmillan Books, in: Keith Dinnie (ed.), City Branding, chapter 0, pages 15-26, Palgrave Macmillan.
    3. Maria J. Cerda-Bertomeu & Francisco J. Sarabia-Sanchez, 2016. "Stakeholders’ perceptions of place branding and the role of the public sector: An exploratory analysis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(4), pages 299-313, November.
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    Cited by:

    1. Madan Angela, 2024. "Country Brand as an Important Phenomenon of Modern Society," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 367-377.

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