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Movement in tourism: Time to re-integrate the tourist?

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  • McKercher, Bob
  • Filep, Sebastian
  • Moyle, Brent

Abstract

•The increasing reliance on data driven analytics is critiqued.•We know what tourists do, how long they spend doing things, but we do not know why.•Big data studies in tourism do not pay enough attention to the individual tourist.•We advocate for greater insights into the reasons for tourist decision making.

Suggested Citation

  • McKercher, Bob & Filep, Sebastian & Moyle, Brent, 2021. "Movement in tourism: Time to re-integrate the tourist?," Annals of Tourism Research, Elsevier, vol. 91(C).
    • Handle: RePEc:eee:anture:v:91:y:2021:i:c:s0160738321000712
    DOI: 10.1016/j.annals.2021.103199
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    References listed on IDEAS

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    Cited by:

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    2. McKercher, Bob & Tkaczynski, Aaron, 2023. "Valuation of travel time," Annals of Tourism Research, Elsevier, vol. 100(C).

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