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Valuation of travel time

Author

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  • McKercher, Bob
  • Tkaczynski, Aaron

Abstract

This study examines the valuation and use of the transit time leg of a tourism journey. The transit leg of a trip may be perceived as the core component of the trip, an intrinsic part that is valued more or less the same as being at the destination or a chore that must be completed in order to get to the destination. The valuation of transit time is subtle and nuanced and reflects whether the person undertaking the trip has a goal or process orientation. This study develops a conceptual model showing the continuum between process and goal oriented tourists.

Suggested Citation

  • McKercher, Bob & Tkaczynski, Aaron, 2023. "Valuation of travel time," Annals of Tourism Research, Elsevier, vol. 100(C).
    • Handle: RePEc:eee:anture:v:100:y:2023:i:c:s0160738323000464
    DOI: 10.1016/j.annals.2023.103573
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    References listed on IDEAS

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