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Tourism boycotts and animosity: A study of seven events

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  • Yu, Qionglei
  • McManus, Richard
  • Yen, Dorothy A.
  • Li, Xiang (Robert)

Abstract

The impacts of tourism boycotts on a destination's tourist economy can be vast, yet few studies have examined such events. This paper explores the effects of tourism boycotts by analysing seven events involving Chinese tourism boycotts during the past decade. The findings show that boycotts can significantly decrease visitor numbers. Also, non-political animosity boycotts and political animosity boycotts differ in their intensity and impact; the former are found to exert immediate short-term impacts, whereas the latter tend to have enduring effects. These results are based on local projection techniques using narratively identified boycott events and are robust to several specifications. This paper highlights tourism boycotts as a key risk factor in destination management.

Suggested Citation

  • Yu, Qionglei & McManus, Richard & Yen, Dorothy A. & Li, Xiang (Robert), 2020. "Tourism boycotts and animosity: A study of seven events," Annals of Tourism Research, Elsevier, vol. 80(C).
    • Handle: RePEc:eee:anture:v:80:y:2020:i:c:s0160738319301495
    DOI: 10.1016/j.annals.2019.102792
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    2. Minkyung Park & Hochan Jang, 2024. "Beyond Efficacy: How Self-Esteem and Guilt Drive Participation in Tourism Boycotts," Tourism and Hospitality, MDPI, vol. 5(4), pages 1-17, November.
    3. Petya Ivanova, 2021. "Event Tourism Development in Bulgaria: Key Factors and Main Goals," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 168-191.
    4. Yang, Fiona X. & Li, Leona Shao-Zhi & Yang, Gongyan & Yuan, Jia, 2023. "Political ideological distance and tourism demand: The cultural–political interplay," Annals of Tourism Research, Elsevier, vol. 98(C).
    5. Chih-Chien Wang & Shu-Chen Chang & Pei-Ying Chen, 2021. "The Brand Sustainability Obstacle: Viewpoint Incompatibility and Consumer Boycott," Sustainability, MDPI, vol. 13(9), pages 1-23, May.
    6. Zhou, Bo & Zhang, Ying & Zhou, Peng, 2021. "Multilateral political effects on outbound tourism," Annals of Tourism Research, Elsevier, vol. 88(C).
    7. Zhang, Yachen & Moyle, Brent & Lohmann, Gui & de Oliveira, Renan Peres & Chang, Lu & Weaver, David, 2023. "A social identity perspective on dark tourism impacts," Annals of Tourism Research, Elsevier, vol. 103(C).
    8. Lucrezia Maria Cosmo & Luigi Piper & Antonio Mileti & Gianluigi Guido, 2023. "The influence of negative travel-related experience on tourist’s brand loyalty," Italian Journal of Marketing, Springer, vol. 2023(3), pages 351-368, September.
    9. Park, Eunhye & Park, Jinah & Hu, Mingming, 2021. "Tourism demand forecasting with online news data mining," Annals of Tourism Research, Elsevier, vol. 90(C).
    10. Gregory Fayard, 2024. "The geopolitics of outbound travel: Theorizing outgoing tourism as state strategy," Environment and Planning C, , vol. 42(5), pages 881-900, August.
    11. Qiu, Richard T.R. & Park, Jinah & Li, ShiNa & Song, Haiyan, 2020. "Social costs of tourism during the COVID-19 pandemic," Annals of Tourism Research, Elsevier, vol. 84(C).
    12. Qiu, Wei & Chen, Yan & Zheng, Xin & Lv, Xingyang, 2023. "What do tourists look like to destination residents? Development of a tourist image scale from a high cultural distance perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    13. Kim, Changju & Yan, Xiuyan & Kim, Jungkeun & Terasaki, Shinichiro & Furukawa, Hiroyasu, 2022. "Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).

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