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Cooperation evaluation with the use of network analysis

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  • Czernek-Marszałek, Katarzyna

Abstract

The aim of the paper is to propose a way of assessing tourist partnerships using Social Network Analysis (SNA). The partnership structure chosen for this assessment was the ‘Wisła Tourist Organization’ (WTO) – a Destination Marketing Organization operating in the south of Poland. Collaboration assessment was based on discovering if, and to what extent new types of relationships between WTO members exist – and how big a part of the network structure they cover. It was assumed that the higher the extent of partnership relations in the WTO based on direct relations between WTO’s members including: business cooperation, communication, knowledge, trust, mutual understanding, dialogue, benefits from cooperation, and perceived fulfilled expectations, the higher the level of collaboration evaluation.

Suggested Citation

  • Czernek-Marszałek, Katarzyna, 2018. "Cooperation evaluation with the use of network analysis," Annals of Tourism Research, Elsevier, vol. 72(C), pages 126-139.
    • Handle: RePEc:eee:anture:v:72:y:2018:i:c:p:126-139
    DOI: 10.1016/j.annals.2018.07.005
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    References listed on IDEAS

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    1. Bornhorst, Tom & Brent Ritchie, J.R. & Sheehan, Lorn, 2010. "Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholders' perspectives," Tourism Management, Elsevier, vol. 31(5), pages 572-589.
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    3. Liu, Bing & Huang, Songshan (Sam) & Fu, Hui, 2017. "An application of network analysis on tourist attractions: The case of Xinjiang, China," Tourism Management, Elsevier, vol. 58(C), pages 132-141.
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