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Commodification and perceived authenticity in commercial homes

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  • Ye, Shun
  • Xiao, Honggen
  • Zhou, Lingqiang

Abstract

Commercial homes represent the commodification of a rural home that affects its authenticity. This study uses a quantitative approach to examine the interaction of commodification and perceived authenticity of commercial homes in rural areas. Both commodification and perceived authenticity are treated as multi-dimensional and measurable constructs. Three sets of hypotheses regarding their relationships are tested with a hierarchical dataset comprising 188 commercial home owners and 873 tourists in northern Zhejiang Province, China. Findings from hierarchical linear modeling indicate that commodification of place and labor negatively affects cognitive authenticity, and commodification of hosts’ goals negatively affects relational authenticity. In contrast, no significant effects are found on constructive authenticity. A conclusive model is then proposed, and research implications and limitations are discussed.

Suggested Citation

  • Ye, Shun & Xiao, Honggen & Zhou, Lingqiang, 2018. "Commodification and perceived authenticity in commercial homes," Annals of Tourism Research, Elsevier, vol. 71(C), pages 39-53.
    • Handle: RePEc:eee:anture:v:71:y:2018:i:c:p:39-53
    DOI: 10.1016/j.annals.2018.05.003
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    References listed on IDEAS

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    1. Su, Baoren, 2011. "Rural tourism in China," Tourism Management, Elsevier, vol. 32(6), pages 1438-1441.
    2. Kolar, Tomaz & Zabkar, Vesna, 2010. "A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?," Tourism Management, Elsevier, vol. 31(5), pages 652-664.
    3. Iis P. Tussyadiah, 2015. "An Exploratory Study on Drivers and Deterrents of Collaborative Consumption in Travel," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 817-830, Springer.
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    2. Thomas Streifeneder & Christian Hoffmann & Philipp Corradini, 2023. "The future of agritourism? A review of current trends of touristic commercialisation in rural areas," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 71(1), pages 93-119, August.
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    9. Tonghao Zhang & Ping Yin & Yuanxiang Peng, 2021. "Effect of Commercialization on Tourists’ Perceived Authenticity and Satisfaction in the Cultural Heritage Tourism Context: Case Study of Langzhong Ancient City," Sustainability, MDPI, vol. 13(12), pages 1-16, June.
    10. Li, Yuxin & Yao, Zili & Guo, Zhanfeng, 2023. "Willingness to pay and preferences for rural tourism attributes among urban residents: A discrete choice experiment in China," Economic Analysis and Policy, Elsevier, vol. 77(C), pages 460-471.
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    12. Scerri, Madalyn A. & Presbury, Rajka, 2020. "Airbnb Superhosts' talk in commercial homes," Annals of Tourism Research, Elsevier, vol. 80(C).
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    14. Tianchen Dai & Ji Li & Gül Aktürk & Jian Jiao, 2022. "The Overlooked Contribution of National Heritage Designation in City Branding and Tourism Management," Sustainability, MDPI, vol. 14(14), pages 1-17, July.

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