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Does the destination matter in domestic tourism?

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  • McKercher, Bob
  • Tkaczynski, Aaron

Abstract

Do destinations really matter in domestic tourism when markets as a whole are considered? This study applies push-pull theory to assess destination choice among domestic Australian tourists. Two types of analyses are undertaken. The first compares push factors and pull features across a range of destination classes, while the second conducts a paired-destination analysis investigating differences between like destinations. The study determined that few real differences exist in push factors by either destination class or paired destination set, while virtually no differences were observed in the pull features of individual destinations. The study concludes that many domestic destinations are highly substitutable, creating a challenge for destination marketing organisations.

Suggested Citation

  • McKercher, Bob & Tkaczynski, Aaron, 2024. "Does the destination matter in domestic tourism?," Annals of Tourism Research, Elsevier, vol. 108(C).
    • Handle: RePEc:eee:anture:v:108:y:2024:i:c:s016073832400094x
    DOI: 10.1016/j.annals.2024.103817
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    References listed on IDEAS

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    1. Mutinda, Rayviscic & Mayaka, Melphon, 2012. "Application of destination choice model: Factors influencing domestic tourists destination choice among residents of Nairobi, Kenya," Tourism Management, Elsevier, vol. 33(6), pages 1593-1597.
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    3. Da Shi & Bowen Yi & Bingchao Zhang & Dengxi Yu, 2023. "Travelling to an unusual destination: Chinese tourists’ preferences for visiting North Korea," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(13), pages 2128-2144, July.
    4. Usakli, Ahmet & Baloglu, Seyhmus, 2011. "Brand personality of tourist destinations: An application of self-congruity theory," Tourism Management, Elsevier, vol. 32(1), pages 114-127.
    5. McKercher, Bob, 2016. "Towards a taxonomy of tourism products," Tourism Management, Elsevier, vol. 54(C), pages 196-208.
    6. van Wee, Bert & van Cranenburgh, Sander & Maat, Kees, 2019. "Substitutability as a spatial concept to evaluate travel alternatives," Journal of Transport Geography, Elsevier, vol. 79(C), pages 1-1.
    7. Gang Li, 2012. "Statistical Testing Techniques," Chapters, in: Larry Dwyer & Alison Gill & Neelu Seetaram (ed.), Handbook of Research Methods in Tourism, chapter 1, Edward Elgar Publishing.
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