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Application of destination choice model: Factors influencing domestic tourists destination choice among residents of Nairobi, Kenya

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  • Mutinda, Rayviscic
  • Mayaka, Melphon

Abstract

The objective of this study was to assess the status of Kenya's tourist destinations and the factors that determine their choices among the residents of Nairobi. The study adopted a cross-sectional descriptive survey design that covered 118 respondents randomly selected from adult patrons at an up-market shopping mall in Nairobi. Data were collected using self-administered questionnaires. The Hypotheses were tested using chi-squares and Pearson Product–Moment Correlation at 95% confidence level. The results indicated that tourism in Kenya is almost exclusively centred on the south coast beaches and a handful of game reserves or national parks. The Kenya's domestic tourist market considered individual trait factors as being more significant in determining the choice of a holiday destination than the environmental factors. The findings further indicated that the factors that motivated Nairobi residents in the choice of domestic tourism destination in rank order include: knowledge and adventure; economic concerns; personal safety; destination information; travel arrangement; destination features; family and friends; leisure and relaxation; religious and cultural considerations and travel bragging. Statistical tests failed to reject the hypothesis that majority of Kenya's domestic tourist attraction areas do not fall within the evoked set of the destination choice model.

Suggested Citation

  • Mutinda, Rayviscic & Mayaka, Melphon, 2012. "Application of destination choice model: Factors influencing domestic tourists destination choice among residents of Nairobi, Kenya," Tourism Management, Elsevier, vol. 33(6), pages 1593-1597.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:6:p:1593-1597
    DOI: 10.1016/j.tourman.2011.12.008
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    1. John R. Presley & Geoffrey E. J. Dennis, 1976. "Summary and Conclusions," Palgrave Macmillan Books, in: Currency Areas, chapter 4, pages 98-102, Palgrave Macmillan.
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    Cited by:

    1. Socrat Ghadban & Maya Shames & Jad Abou Arrage & Amal Abou Fayyad, 2017. "Rural tourism in Lebanon: what does the market reveal?," Working Papers hal-01655526, HAL.
    2. Ronald Kumar, 2014. "Exploring the nexus between tourism, remittances and growth in Kenya," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(3), pages 1573-1588, May.
    3. Rogerson Christian M., 2015. "Restructuring the geography of domestic tourism in South Africa," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 29(29), pages 119-135, September.
    4. Bianchi, Constanza & Milberg, Sandra & Cúneo, Andres, 2017. "Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile," Tourism Management, Elsevier, vol. 59(C), pages 312-324.
    5. Olugbenga A. Onafowora & Oluwole Owoye, 2020. "Tourism Development and Air Pollution in Caribbean SIDs: A Bootstrap Panel Granger Causality Analysis," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 6(2), pages 221-239, December.
    6. Eujin-Julia Kim & Yongjun Jo & Youngeun Kang, 2018. "Are Touristic Attractions Well-Connected in an Olympic Host City? A Network Analysis Measurement of Visitor Movement Patterns in Gangneung, South Korea," Sustainability, MDPI, vol. 10(9), pages 1-16, September.
    7. Heping Huang & Wei Zhong & Qingsheng Lai & Yishu Qiu & Hong Jiang, 2020. "The Spatial Distribution, Influencing Factors, and Development Path of Inbound Tourism in China—An Empirical Analysis of Market Segments Based on Travel Motivation," Sustainability, MDPI, vol. 12(6), pages 1-15, March.
    8. repec:hal:cepnwp:hal-01655526 is not listed on IDEAS
    9. Jun Yang & Ruimeng Yang & Jing Sun & Tai Huang & Quansheng Ge, 2017. "The Spatial Differentiation of the Suitability of Ice-Snow Tourist Destinations Based on a Comprehensive Evaluation Model in China," Sustainability, MDPI, vol. 9(5), pages 1-13, May.
    10. Eujin-Julia Kim & Youngeun Kang, 2020. "Spillover Effects of Mega-Events: The Influences of Residence, Transportation Mode, and Staying Period on Attraction Networks during Olympic Games," Sustainability, MDPI, vol. 12(3), pages 1-13, February.
    11. Socrat Ghadban & Maya Shames & Jad Abou Arrage & Amal Abou Fayyad, 2017. "Rural tourism in Lebanon: what does the market reveal?," CEPN Working Papers 2017-19, Centre d'Economie de l'Université de Paris Nord.
    12. Seyidov Javid & Adomaitienė Roma, 2016. "Factors Influencing Local Tourists’ Decision-Making on Choosing a Destination: A Case of Azerbaijan," Ekonomika (Economics), Sciendo, vol. 95(3), pages 112-127, December.
    13. Daxin Dong & Xiaowei Xu & Yat Fung Wong, 2019. "Estimating the Impact of Air Pollution on Inbound Tourism in China: An Analysis Based on Regression Discontinuity Design," Sustainability, MDPI, vol. 11(6), pages 1-18, March.

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