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Attitudes and behaviour of adopters of technological innovations in agricultural tractors: A case study in Italian agricultural system

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  • Cavallo, Eugenio
  • Ferrari, Ester
  • Bollani, Luigi
  • Coccia, Mario

Abstract

Agricultural system has a significant application of technology innovations, such as agricultural tractors, which are the most important and widespread machine in this industry. The behaviour of tractors’ users, concerning the introduction and adoption of innovative characteristics, has received low attention. The study here analyses the attitude and opinion of a sample of Italian users of agricultural tractors, concerning some innovations, to outline different profiles of behaviour. The sample is based on 228 farmers, contractors and employees, participating at International Exhibition of Agricultural Machinery. Data are analysed by Multiple Correspondence Analysis and Cluster Analysis. The results show three separate groups of adopters of agricultural tractors by their attitude towards technological innovations in these vital machines: the “Unwilling” users, neither use innovative tractors, nor would like to have tractors equipped with new technological innovations, the “Willing-Cultural” users have traditional machines but would like to have innovative tractors in the future, and the “Innovative-Owner” adopters have and use ground-breaking tractors.

Suggested Citation

  • Cavallo, Eugenio & Ferrari, Ester & Bollani, Luigi & Coccia, Mario, 2014. "Attitudes and behaviour of adopters of technological innovations in agricultural tractors: A case study in Italian agricultural system," Agricultural Systems, Elsevier, vol. 130(C), pages 44-54.
    • Handle: RePEc:eee:agisys:v:130:y:2014:i:c:p:44-54
    DOI: 10.1016/j.agsy.2014.05.012
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    References listed on IDEAS

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