Hedonic Motivation and Social Influence on Behavioral Intention of E-Money: The Role of Payment Habit as a Mediator

E-money service as a new alternative for micro digital payment in Indonesia is growing in recent years. In fact, e-money service usage is limited only certain users, and also it is not as a priority for the micro-payment transaction. Therefore, this study examines the relationship between hedonic motivations, social influence on the behavioral intention of using e-money by payment habit as a mediator. This study is a survey study of 249 e-money users in Indonesia. The data were analyzed using Partial Least Square Structural Equation Model (PLS-SEM). The empirical findings revealed that hedonic motivation and social influence have a significant impact on payment habit. Interestingly, we also found that hedonic motivation and social influence have a significant effect on behavioral intention through payment habit as a mediator. This research is a cross-sectional study. Hence, it will have a limitation in generalizability. Besides, this study only focused on Indonesia context. For future research, it can be expanded to a longitudinal study and extended to some Southeast Asia countries. This study has contributed to the mediating effect of payment habit on the link between hedonic motivation, social influence and behavioral intention of e-money usage using UTAUT2. To the best of the authors’ knowledge, this link has been neglected in the previous studies.