IDEAS home Printed from https://ideas.repec.org/a/eco/journ3/2020-03-8.html
   My bibliography  Save this article

Entrepreneurial Orientation for Enhancement of Marketing Performance

Author

Listed:
  • Lie Heng

    (Department of Management, Tanjungpura University and Widya Dharma University, Indonesia.)

  • Nur Afifah

    (Department of Management, Tanjungpura University and Widya Dharma University, Indonesia.)

Abstract

The purpose of this research is to fill a research gap in entrepreneurial orientation and marketing performance by using differentiation strategy and network capabilities. The research conducted by involving 135 creative SME categorized in handcraft, fashion, and printing and design in Pontianak, West Borneo, Indonesia. Five hypotheses are being developed and tested. For data analysis this research using statistic software called SEM AMOS 24. The findings of the research, it emphasizes the importance of supported differentiation strategy by entrepreneurial orientation in improving marketing performance. Furthermore, it confirms that network capabilities are a predictor of marketing performance.

Suggested Citation

  • Lie Heng & Nur Afifah, 2020. "Entrepreneurial Orientation for Enhancement of Marketing Performance," International Review of Management and Marketing, Econjournals, vol. 10(3), pages 46-53.
    • Handle: RePEc:eco:journ3:2020-03-8
    as

    Download full text from publisher

    File URL: https://www.econjournals.com/index.php/irmm/article/download/9670/pdf
    Download Restriction: no
    File URL: https://www.econjournals.com/index.php/irmm/article/view/9670/pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Pankaj C. Patel & Marko Kohtamäki & Vinit Parida & Joakim Wincent, 2015. "Entrepreneurial orientation-as-experimentation and firm performance: The enabling role of absorptive capacity," Strategic Management Journal, Wiley Blackwell, vol. 36(11), pages 1739-1749, November.
    2. Frank Hermann & Alexander Kessler & Matthias Fink, 2010. "Entrepreneurial Orientation and Business Performance – A Replication Study," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 62(2), pages 175-198, April.
    3. Gregory G. Dess & G. T. Lumpkin & J. G. Covin, 1997. "Entrepreneurial strategy making and firm performance: tests of contingency and configurational models," Strategic Management Journal, Wiley Blackwell, vol. 18(9), pages 677-695, October.
    4. O'Cass, Aron & Sok, Phyra, 2013. "Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation," Journal of Business Research, Elsevier, vol. 66(8), pages 1074-1084.
    5. Danny Miller, 1983. "The Correlates of Entrepreneurship in Three Types of Firms," Management Science, INFORMS, vol. 29(7), pages 770-791, July.
    6. Vega-Vázquez, Manuela & Cossío-Silva, Francisco-José & Revilla-Camacho, María-Ángeles, 2016. "Entrepreneurial orientation–hotel performance: Has market orientation anything to say?," Journal of Business Research, Elsevier, vol. 69(11), pages 5089-5094.
    7. Mahabubur Rahman & Mary Lambkin & Dildar Hussain, 2016. "Value Creation and Appropriation following M&A," Post-Print hal-01477751, HAL.
    8. Jiang, Xu & Liu, Heng & Fey, Carl & Jiang, Feifei, 2018. "Entrepreneurial orientation, network resource acquisition, and firm performance: A network approach," Journal of Business Research, Elsevier, vol. 87(C), pages 46-57.
    9. Núñez-Pomar, Juan & Prado-Gascó, Vicente & Añó Sanz, Vicente & Crespo Hervás, Josep & Calabuig Moreno, Ferran, 2016. "Does size matter? Entrepreneurial orientation and performance in Spanish sports firms," Journal of Business Research, Elsevier, vol. 69(11), pages 5336-5341.
    10. Jeffrey G. Covin & Dennis P. Slevin, 1989. "Strategic management of small firms in hostile and benign environments," Strategic Management Journal, Wiley Blackwell, vol. 10(1), pages 75-87, January.
    11. Solano Acosta, Alexandra & Herrero Crespo, Ángel & Collado Agudo, Jesús, 2018. "Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs)," International Business Review, Elsevier, vol. 27(6), pages 1128-1140.
    12. Rahman, Mahabubur & Lambkin, Mary & Hussain, Dildar, 2016. "Value creation and appropriation following M&A: A data envelopment analysis," Journal of Business Research, Elsevier, vol. 69(12), pages 5628-5635.
    13. Linton, Gabriel & Kask, Johan, 2017. "Configurations of entrepreneurial orientation and competitive strategy for high performance," Journal of Business Research, Elsevier, vol. 70(C), pages 168-176.
    14. Gang Wang & Xu Jiang & Chang-Hong Yuan & Ya-Qun Yi, 2013. "Managerial ties and firm performance in an emerging economy: Tests of the mediating and moderating effects," Asia Pacific Journal of Management, Springer, vol. 30(2), pages 537-559, June.
    15. Eva Ascarza & Scott A. Neslin & Oded Netzer & Zachery Anderson & Peter S. Fader & Sunil Gupta & Bruce G. S. Hardie & Aurélie Lemmens & Barak Libai & David Neal & Foster Provost & Rom Schrift, 2018. "In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 65-81, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Milovanović Bojan Morić & Bubaš Zoran & Mikić Mihaela, 2021. "Entrepreneurial Orientation, Strategic Networking, and Croatian SMEs Performance: A Configurational Approach," Business Systems Research, Sciendo, vol. 12(2), pages 236-252, December.
    2. Bojan Morić Milovanović & Mirjana Grčić Fabić & Vjekoslav Bratić, 2023. "Strategic Approach to Configurational Analysis of Entrepreneurial Orientation, Strategic Networking, and SME Performance within Emerging Markets of Selected Southeast European Countries," Administrative Sciences, MDPI, vol. 13(2), pages 1-19, February.
    3. Paloma Escamilla-Fajardo & Mario Alguacil & Ana M. Gómez-Tafalla, 2021. "Effects of Entrepreneurial Orientation and Passion for Work on Performance Variables in Sports Clubs," Sustainability, MDPI, vol. 13(5), pages 1-15, March.
    4. Eduardo Sánchez-García & Bartolomé Marco-Lajara & Pedro Seva-Larrosa & Javier Martínez-Falcó, 2022. "Driving Innovation by Managing Entrepreneurial Orientation, Cooperation and Learning for the Sustainability of Companies in the Energy Sector," Sustainability, MDPI, vol. 14(24), pages 1-17, December.
    5. Donbesuur, Francis & Boso, Nathaniel & Hultman, Magnus, 2020. "The effect of entrepreneurial orientation on new venture performance: Contingency roles of entrepreneurial actions," Journal of Business Research, Elsevier, vol. 118(C), pages 150-161.
    6. Chabaud, Didier & Sattin, Jean-François, 2019. "Back to the roots! Testing Miller's entrepreneurial orientation construct using Sono-Leontief conditions," Journal of Business Venturing Insights, Elsevier, vol. 11(C), pages 1-1.
    7. Linton, Gabriel & Kask, Johan, 2017. "Configurations of entrepreneurial orientation and competitive strategy for high performance," Journal of Business Research, Elsevier, vol. 70(C), pages 168-176.
    8. Miao, Chao & Coombs, Joseph E. & Qian, Shanshan & Sirmon, David G., 2017. "The mediating role of entrepreneurial orientation: A meta-analysis of resource orchestration and cultural contingencies," Journal of Business Research, Elsevier, vol. 77(C), pages 68-80.
    9. Miaomiao Yin & Mathew Hughes & Qilin Hu, 2021. "Entrepreneurial orientation and new venture resource acquisition: why context matters," Asia Pacific Journal of Management, Springer, vol. 38(4), pages 1369-1398, December.
    10. Vishal K. Gupta & William J. Wales, 2017. "Assessing Organisational Performance Within Entrepreneurial Orientation Research: Where Have We Been and Where Can We Go from Here?," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 26(1), pages 51-76, March.
    11. Krzysztof Borodako & Jadwiga Berbeka & Michał Rudnicki, 2021. "Innovation Orientation in Business Services," Books, Edward Elgar Publishing, number 19897.
    12. Feifei Jiang & Gang Wang & Xu Jiang, 2019. "Entrepreneurial orientation and organizational knowledge creation: A configurational approach," Asia Pacific Journal of Management, Springer, vol. 36(4), pages 1193-1219, December.
    13. Syed Shah Alam & Mohd Fairuz Md Salleh & Mohammad Masukujjaman & Mohammed Emad Al-Shaikh & Nurkhalida Makmor & Zafir Khan Mohamed Makhbul, 2022. "Relationship between Entrepreneurial Orientation and Business Performance among Malay-Owned SMEs in Malaysia: A PLS Analysis," Sustainability, MDPI, vol. 14(10), pages 1-16, May.
    14. Kuckertz, Andreas & Bulut, Cagri & Brändle, Leif, 2024. "Unobserved heterogeneity in firm performance: The alignment of entrepreneurial orientation and organizational error management culture," Journal of Business Research, Elsevier, vol. 179(C).
    15. D'Souza, Derrick E. & Fan, Gang, 2022. "A capability-anchored articulation of the EO-organizational performance relationship in emergent and post-emergent organizations," Journal of Business Research, Elsevier, vol. 146(C), pages 107-117.
    16. Joohwan Seo & Jiseon Lee & Sunggwang Jung & Sangil Park, 2023. "The Role of Creating Shared Value and Entrepreneurial Orientation in Generating Social and Economic Benefits: Evidence from Korean SMEs," Sustainability, MDPI, vol. 15(7), pages 1-19, April.
    17. Chahal, Hardeep & Gupta, Mahesh & Lonial, Subhash & Raina, Swati, 2019. "Operational flexibility-entrepreneurial orientation relationship: Effects and consequences," Journal of Business Research, Elsevier, vol. 105(C), pages 154-167.
    18. Manrique Hernández-Ramírez & Ronald Mora-Esquivel & Juan Carlos Leiva, 2022. "Orientación emprendedora y desempeno innovador en mipymes. El rol moderador de la orientación estratégica," Estudios Gerenciales, Universidad Icesi, vol. 38(162), pages 95-108, March.
    19. Jonas Hammerschmidt & Fabian Eggers & Sascha Kraus & Paul Jones & Matthias Filser, 2020. "Entrepreneurial orientation in sports entrepreneurship - a mixed methods analysis of professional soccer clubs in the German-speaking countries," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 839-857, September.
    20. Kalinic, Igor & Brouthers, Keith D., 2022. "Entrepreneurial orientation, export channel selection, and export performance of SMEs," International Business Review, Elsevier, vol. 31(1).

    More about this item

    Keywords

    Entrepreneurial orientation; differentiation strategy; Network capability; Marketing performance; Indonesia.;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eco:journ3:2020-03-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ilhan Ozturk (email available below). General contact details of provider: http://www.econjournals.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.